10 Types of Content Authors Can Share On Instagram

A few weeks ago I wrapped up the latest round of calls with authors for our one-on-one coaching services, and one of the topics that we cover in the program is creating and sharing valuable content on social media. A question that continued to pop up was, “What kind of content do I share on Instagram?” 

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Like most social media outlets, many authors are using Instagram just to promote or talk about their book. And let’s face it, your posts can get pretty boring if your pictures and conversations only focus on one thing. You don’t want readers to blow past your pictures in their feed or unfollow you - you want those images to catch their eye, read your caption, click on your profile and get to know you more. 

But how do you do that? Well, we are going to answer that today with 10 types of content that authors can share on Instagram. This will help you curate and create content that will activate conversations, grow your audience and give your feed a cohesive and polished look. 

Something that I have found to be very helpful is to give myself some context and a “formula” of sorts for what I will actually post on my Instagram feed. For example, I share three to four different kinds of posts regularly: 

  1. Quotes I have come up with that share helpful information or insight.
  2. Quotes from authors or other influencers.
  3. Pictures that I take of my family, travel, garden, hobbies or other things I'm interested in.
  4. Pictures that direct people to a new blog post I’ve written. 

This has helped to create consistency and brand our page to be cohesive and not scattered. 

Before you jump into what kind of content you’re going to create, give yourself some context and nail down three to four different kinds of posts you’ll want to focus on. 

So let's dig into 10 types of content you can share on Instagram: 

Quote Pics

A quote pic is basically a pull quote from your book, or a fun, inspirational, or insightful quote from someone else over a lovely or eye-catching image. When you pair this with relevant hashtags, you've got yourself a winning post. Now, before you write off this idea due to lack of technical or artistic skills, let me share with you my all time favorite (FREE!!) resource to easily create amazing images: Adobe Spark. This will be your new best friend. We have a blog post with step-by-step instructions on how to use it. 

Behind the Scenes Images 

Many authors are surprised when I tell them that what they feel is boring, everyday stuff can be very interesting and insightful to their readers. They want to see where you write, how you work, your work space, how you find inspiration, and so on. It doesn’t need to be perfectly styled or even tidy - keep it real! It shows your personality and makes you so much more relatable to your readers. 

Interests and Hobbies 

This is the biggest thing you can do to not only create a more authentic connection with current readers, but also give you a way to connect to new people. If you’re interested in cooking, coffee, gardening, woodworking, or if you are trying to learn to paint, or are interested in decorating. Whatever it is - share it! Take pictures and use hashtags to connect with others who share similar interests. 


Taking pictures or video of you doing research will be very interesting to your readers because it shows what goes into the story that you’re writing. It’s a great way to take them on a journey with you as you uncover the story. And it creates anticipation for the finished product. 


Instagram has a great feature called “Stories” that shares a short video clip or picture which is only live for 24 hours. It’s a fun way to give people a glimpse into what you’re doing, share a sneak peek, or just give people an update. It’s actually a lot of fun! You can also share minute-long video clips in your regular feed. Share videos of your pets, your kids, or maybe the mess you made baking cookies…the options are endless! 

Everyday Stuff 

Again, what might seem like “boring, everyday stuff” to you is a fun look into your daily life for your readers. Think about what you do every day and consider ways you can share that in pictures and video. It’s a great way to be more mindful of what’s going on around you in your world.  

What You’re Reading 

Readers always want to know what their favorite authors are reading. If I could peek in on Harper Lee’s book shelf, that would be amazing! So take a picture of books that you’re reading and tag the author - it’s not only a great way to share with your readers but also gives you a way to connect with some great authors. 

Sneak Peeks 

Unveiling your new book cover, sharing the release date, teasing your new website - these are all great ways to give your fans the first look at new materials. It’s a way to give fans insider information but it a also gives you a way to promote your new book without sounding or feeling like marketing. 

Reposts and Shout Outs 

Shout outs and reposts are a great way to let your fans know that you appreciate them and show them some love. There’s a great app called Repost that allows you to pull images or videos that others have posted and share them on your newsfeed. 

Blog Posts 

This has been one of the best ways to share new blog posts - not only for us but for our clients as well. The Instagram community is active and engaged. Creating an image in Adobe Spark for your blog post and sharing it on Instagram is a fantastic way to deliver great content which drives traffic to your website. 

Special Events 

If you have a book release, a reading event, a special offer, or a meet-up planned, share it on Instagram! You can either create an image or a quick video telling people the details. 


Those are just a few ideas that you can run with. What I would advise you to do is to look around Instagram and see what other people are doing for inspiration - it’s a great way to get your juices flowing. Start posting, commenting on other’s posts, following people, and getting involved. It’s the best way to get your feet wet with Instagram so you can start building an avid and engaged community. 

Now it's your turn! Let us know your Instagram handle in the comment section - we'd love to follow you! Join us over at Instagram.com/mixtusmedia - see you there :)