13 Ways for Authors to Use Twitter Lists
A few months ago I shared that one of the best ways to avoid getting overwhelmed on Twitter was to use a handy tool called Twitter Lists. They not only make your Twitter account more manageable, but they make you more productive and your tweets more effective.
I wanted to go a little deeper and share some specific list ideas which will help make you a master of this great resource:
The connections you make at various writer conferences, meet-ups, etc., are important to keep. When you create lists for conferences you've attended you can keep the conversations rolling. You can also live tweet or connect with others during the event to connect with new people. Don't forget to use the official conference hashtag!
Other Interests and Hobbies Outside of Writing/Books
You are more than a writer - you have multiple interests, hobbies and ways to connect with others outside of the book/reading world. By creating lists centered around your various interests, you will not only expand your audience but you will connect with others who like what you like. It's a win-win!
Connecting with your fans and staying in touch with them is not only essential to establishing a strong online community, but it enables you to have a promotional powerhouse right at your fingertips. You can tap into this list to create personal connections with your fans, answer their questions, ask THEM questions, etc. This is the way to not only grow your readership, but create fans for life.
Other Authors In Your Genre
Don't look at this list as your "competition" - there is so much you can learn from others as well as establishing great connections to promote each other's work. Making connections with other writers can only expand your audience and create a great community.
Connecting with book bloggers within your genre on Twitter will help them become familiar with you and your work. When it comes time to start promoting your next book, you can tap into your blogger relationships and hopefully find some who want to review it.
Friends and Family
Keeping a separate list for your friends and family ensures that you don't miss anything important from those you care about the most.
Create a list for those fans who are most engaged with you: those who retweet and share what you have to say, and who respond to your posts. You can recognize them and even share exclusives for being such dedicated fans.
It's important to stay up-to-date on how to best market or promote your book. So by keeping a list of companies - like @mixtusmedia 😄 - you can learn how to best connect with your audience and sell more books.
Book Launch List
Are you getting ready to release your new book? Create a list of people and organizations that you want to connect with to let them know about it. This will help you stay on top of conversations that you can take part in to connect with others.
Influencers are the people you want to connect with who have a lot of leverage with their audience. You know that if they say something to their Twitter following, they will listen. Create a list of influencers within the book world, your genre, your area of expertise, etc., that you can engage with.
Genre Specific Lists
This list will be helpful for you to stay on top of news and updates that are more focused on your genre. For example, a client of ours writes true crime novels. So we created lists for him that deal with forensics, crime reports, and other related subjects. It not only helps him in seeing what is going on, but it gives him content to retweet and share that his followers are also interested in seeing.
Knowing what is going on in the publishing world is important for authors. Keeping a list of key publications (trades, websites, bloggers, etc.) that report what is going on in the industry will enable you to stay on top of things and apply them to your career.
Creating a list of book cover designers, editors, agents, digital publishing experts, etc., gives you an easily-accessible resource that you can tap into when you're looking for help in the various areas of publishing. No more rummaging around trying to find who you can reach out to for help with your business.
So how do you actually create a list?
After logging in to Twitter, go to the top righthand side of the page, click on your avatar and you will see a menu drop down. Select "Lists" which should be the first option.
Once on your Lists page, you you will see a "Create a list" option on the right hand side.
Simply click the "Create a new list" button and the following menu will pop up.
Enter the name that you want for your list along with a short description. You can set your list to private or public, depending on if want anyone else to see and use this particular list.
In addition to the lists that you create, you can also see what lists other people have included you on. Simply click the "Member of" tab at the top of your lists and it will show you who has added you to their lists:
Now that you have CREATED your lists, start filling them up!
- When you find someone to add to your list, go to their profile page and click the gear by the "follow" button.
- Choose "Add or remove from lists..." from the dropdown menu that appears.
- Select which list(s) you want to add them to and you are good to go!
QUICKT TIP: you don't actually have to follow a person to include them on your lists!
Twitter Lists are an easy and incredibly effective way to make the most out of your Twitter profile. It keeps you informed, connected, and organized all in one simple tool.
NOW IT'S YOUR TURN! Tell us in the comments below how you use Twitter Lists. What categories would you add? We'd love to hear!