Four Steps for Authors to Find and Use Keywords for Book Marketing
If there was a secret sauce to boosting your visibility online, the main ingredient would be keywords.
Keywords are the words and phrases your ideal reader uses to find what they are looking for online. They make your content, books, website, and everything that you have online visible and searchable.
I know searching for the right keywords and phrases might seem like a daunting task but it’s actually something you can easily narrow down with a few tools and some direction.
Step One: Think About Your Ideal Reader
Everything comes back to your ideal reader. When you know exactly who you want to connect with, it will make it so much easier to narrow down keywords that they will use to search for specific content. Remember, specific details lead to specific people.
Put yourself in your ideal reader’s shoes. Think about what words they would type into a web search to look for your book and the content that you’re sharing. If you’re stuck, don’t hesitate to ask someone - get their feedback and apply that to your strategy. It will help get the juices flowing.
If you want to learn more about finding your ideal reader, sign up for this free lesson.
Step Two: Tap Into Some Helpful Tools
There are two very helpful keyword research tools that I tap into when I’m looking for words to use. First up is Moz Keyword Explorer. This tool is actually free (amazing!!) and helps you to find new keywords or even narrow down your search a bit more. It’s a fantastic resource to tap into if Google Adwords feels a little too scary. :)
Another resource is something that many people don’t think of: Pinterest! Yep, Pinterest is a goldmine for keywords. Pinterest is actually a search engine and it can provide additional words, phrases, and ideas that you might not have considered before. I have a full blog post on how to find great keywords using Pinterest right here.
Step Three: Organize Your Keywords
One of the biggest assets that you can have at your disposal is a strong collection of keywords that speak to the various topics that you address in your content or books. And keeping those keywords organized and ready when you need them. Creating a spreadsheet with the topics that you cover and the keywords that fit with that topic is very helpful.
For example, we write about various topics like social media, time-saving book marketing tips, newsletters, and blogging. So I have a spreadsheet with keywords that fit for book marketing, another column for social media, and so on. Think through the different topics that you discuss in your book, in your blog, etc., and create categories so you can fill each category with keywords and phrases that fit for each.
Step Four: Use Your Keywords Strategically in Your Posts
The thing to remember about keywords is that you don’t need a ton of them to get the job done - in fact, the fewer the better! If you try to pack in 50 keywords you’ll actually do more harm than good. I would encourage you to use 2-3 keywords but no more than 5 at a time. You want them to be specific and focused.
Take this blog post as an example: obviously with the topic being “keywords,” that word shows up more than any other, which Google’s algorithm will note when indexing this page. In the title there are three keywords: “authors,” “keywords,” and “book marketing.” Search engines prioritize keywords found in titles and headings, so keep that in mind as you write. Throughout the post we also used phrases like “book marketing tips,” or “keyword research tools” that were suggested by the Moz Explorer, because those are phrases people are using to find more information.
As a writer, think of this as a fun challenge! Be careful not to use flowery or embellished words when you could be using those clear and straight-forward keywords your readers are looking for. Use words and phrases in an authentic and organic way throughout the content that you share to connect honestly with your readers.
Now you have a great collection of keywords that you can use in your website copy, blog posts (especially in titles and headings), social media posts, YouTube video descriptions, and more. Keywords that are well-researched and ready to use in your posts on all of your online platforms will make your content easier for you to create, and easier for your ideal reader to find.