40 Instagram and Facebook Story Ideas For Authors

If there is one thing I would advise authors to pay attention to right now, it would be to incorporate Instagram and Facebook Stories into their marketing strategy. 

Instagram Stories have over 400 million daily users worldwide and it’s growing - big time. And, like it or not, it looks like Facebook Stories may replace the Newsfeed in the near future. 

I know that Stories can be a little intimidating or confusing if you aren’t familiar with them. But once you see the engagement and reach they provide, you’ll be singing a different tune and want to jump in right away. 

If Stories are new to you and you’d like to learn more of the basics, read these blog posts on how authors can use Instagram Stories and how you can create eye-catching Instagram Stories.  

Stories are a great way to add a different layer of engagement to your Instagram or Facebook accounts. And since they are only visible for 24 hours, it’s a great way to share things that you don’t necessarily want or need to have in your feed.

The best way to familiarize yourself with Stories is to see examples, so I put together a list of people and brands that are doing a great job with it.

When it comes to Instagram and Facebook Stories, the thing to remember, as with all social media outlets, is that you need to think about your Ideal Reader. How can you use your Stories to deepen your connection with them? What would interest them and make them want to learn more? 

One of the biggest questions people have about Instagram and Facebook Stories is what they should actually share. So to get your juices flowing and to give you some inspiration, I came up with 40 Story ideas for Instagram and Facebook that you can run with. 

  1. Share your latest Instagram post - you can either use Adobe Spark to adjust your image to the Instagram Story dimensions or you can share it directly from your post (click the little paper airplane below the image and share it to your Stories).

  2. Do an Instagram Live to launch your new book. Take questions, share details about the book, talk about the inspiration from the book, and more. 

  3. Create Story Highlights. This enables you to save your Instagram Stories so readers can catch up and see them if they missed something important.  

  4. Where do you write? Or where are you writing for the day?

  5. Do a video talking about where you’re at in the writing process. Maybe share some struggles or things that you’re excited about. Please note that videos can only be 15 seconds long. You will have to do a string of videos if your information is longer than 15 seconds.

  6. Share pictures or videos of your hobbies or other interests that you have. 

  7. Use the filters to share some fun/funny pictures of yourself. 

  8. Share pictures or videos of your pets. 

  9. Use Adobe Spark to create an Story image with a favorite quote.

  10. Share what’s been going on in your life - keep it real! Life isn’t perfect - and it’s a great way to relate with other people. Are dirty dishes taking over your counter? Share it! 

  11. Share your morning routine - what do you do to kick off your day? 

  12. Create an animated video using Adobe Spark - it adds movement to the text or image and is really easy to do. :) 

  13. Conduct a poll. You can ask simple questions or ask for advice on a decision you need to make. It’s a great way to create conversations and engagement with your readers. 

  14. Share a video letting readers know more about you. Maybe make a list of 10 fun facts about you and do a series of posts. 

  15. Create a challenge. Maybe you want to start working out every day or write 1,000 words a day - whatever it is, use your stories to keep you accountable and to get others involved. 

  16. If you’re taking a trip, share video from your travels and take your readers along for the ride! 

  17. Share your bookshelf - do a series of videos on your top 10 favorite books. 

  18. Share 5 things that you can’t live without. 

  19. Play “Two Truths and a Lie” - have people guess which is the lie. 

  20. Throwback pictures - share pictures from high school or your senior pictures. That’s always fun (and funny!) 

  21. Share details about the characters in your next book. Share who they were inspired by or details about their personality. It’s a great way to create anticipation but also let them get to know more about the book. It’s also fun to see the author’s excitement about the characters they are creating. 

  22. Ask questions - see what your audience is interested in learning more about. It’s a great way to find out exactly what they want to hear and create content around that. 

  23. Talk about current events that you’re passionate about. 

  24. Look at what topics/hashtags are trending and share your thoughts. 

  25. Give your readers shoutouts! 

  26. Promote a fellow author’s book or do a quick review. 

  27. Promote your latest blog post. 

  28. Share pictures or videos of your kids or grandkids. 

  29. If you like to shop or find great deals, share sales and deals that you have discovered of your favorite things. 

  30. Share a collection of your favorite things. You can do themes like your favorite writing tools, your favorite romance novels, your favorite winter wardrobe essentials, etc. 

  31. Do some fun boomerang images. 

  32. Promote your new book. Take pictures of you holding your book and share some details, where they can buy it, and when it goes on sale, etc.  

  33. Highlight some great reviews your book has gotten. 

  34. Share funny stories or things that happened (or are happening) - this can be a picture or a video. 

  35. Share some of your favorite music or artists that you’re enjoying right now. 

  36. Take readers on a tour of your hometown. Share videos of your favorite spots, pictures of your favorite restaurants, coffee shops, etc. 

  37. Do a how-to video. Share how to make a favorite recipe, how you create your favorite make-up look, how you organize your desk, etc. Share how to’s of your hobbies and interests. 

  38. Share any media or interviews you have surrounding your book. 

  39. Talk about your writing inspiration - who or what inspired you to write your latest story/book.

  40. Share a series of videos talking about how you started your writing career. Maybe give tips or ways that aspiring authors can follow. 

As you take a look at this list, I encourage you to really consider and think about your ideal reader and what they will respond to. When you come at it from their perspective and create content that they will connect with or be interested in, it will be all the more successful. 

If you’re struggling to identify who your ideal reader is, click here for access to our free lesson

Instagram Stories ideas for authors, book marketing, social media, author marketing, author promotions