5 Steps To Finding Your Ideal Social Media Outlet
When I was a kid my dad would take me fishing at a lake near our house. We would hop in the boat, troll over to a spot he thought might be good, toss our lines out and wait. We would hang out in one spot for a while and then move to another if nothing was happening. But once we found a "sweet spot" we would toss out the anchor and haul in loads of fish.
When you think about it, social media is a lot like fishing. We have a wide open space of opportunity, we know there are thousands of fans and potential fans out there ready to bite, but we just need to find where they are hanging out online. It takes a few attempts to find our "sweet spot" but when we find it, it's awesome.
So how do you find your "sweet spot" in social media?
1) SIMPLY SIGN UP
Sign up for an outlet and observe for a bit. How you communicate and interact with others on Facebook is different from Twitter. Same with Pinterest, Google+ and so on. By simply signing up and checking out how people communicate on the various outlets will show you how to best use it and grow your audience.
2) WHO ARE YOU GOING AFTER
When you know who your ideal audience is or who you want to go after it will make it much easier in figuring out where to go. By knowing your audience, seeing what they react to and what they are drawn to will also help you know where you need to be.
3) KNOW WHAT EACH OUTLET HAS TO OFFER
Every outlet is different and offers unique qualities that appeal to different kinds of people. By knowing what makes each outlet unique will not only help you know how to use it but it will help in finding the kind of audience that is attracted to each.
4) WHAT YOU GET OUT OF IT
By knowing what you want to get out of your social media outlets will help you know where you need to be as well. Do you want deeper conversations with your fans? Facebook or a blog might be the answer. Want to network and broaden your audience? Twitter & LinkedIn are great tools for that. Do you want to share ideas or products? Pinterest is a great way to do that. Knowing what you want to gain from social media will help you know where you need to be.
5) GIVE IT TIME
We are a society that wants instant results. The thing is that you can't buy or rush relationships. It takes time, interaction, dedication, and consistency. Be patient!
When you find where your audience is online and establish a connection with fans, you will find a world of opportunity that will take you and your career to the next level.
QUESTION: Where did you find your audience online? How did you find them? We'd love to hear from you! Leave a comment below and share your thoughts.
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