Do You Recognize the Seven Deadly Sins of Social Media?
There are many things in life that are black and white. Good and bad, right and wrong...they are pretty obvious. But with social media it can be tricky. It's not just a black and white issue. Each audience and tribe is different. What might work for you might not work for me. That's why it's so important for us to know WHO our audience is.
Thankfully there are some "rules" that apply to everyone across the board with social media. Do you recognize what's right and wrong with your social media outlets? If not, here are some things that you should NOT do:
1) TALKING "AT" YOUR AUDIENCE AND NOT "WITH" THEM
Have you ever met someone who has absolutely nothing to talk about but themselves? And worse yet, you can't get a word in edgewise? Yeah, it's pretty annoying and incredibly rude. Do you want to hang out with this person again? Do you want to get to know them better? No! You don't! The same applies with your social media. If you are only talking about yourself and promoting what you have going on, you will become that annoying person online. No one will want to visit your page again.
Remember, being engaged with your audience, asking questions, sharing links, giving praise to others doing excellent work, etc., and talking WITH them rather than talking AT them is huge. What is rude in real life applies online as well.
2) YOU DON'T HAVE A BLOG
Your blog is the main reason fans will revisit your website. That is the one aspect of your website that should be continuously updated. But the power of your blog comes to life when you combine consistency with quality. Again, think about WHO you are talking to and create content that will interest or help them.
3) NOT RESPONDING TO POSTS
When fans visit your Facebook or Twitter page they want to know if you are an active participant on your page. Are you actually talking with your fans? Are you responding to what they have to say or ask? If you aren't you are missing out on an incredible opportunity to connect with and engage your fans. So be active on your social media outlets and respond to posts that fans leave.
4) AN UNMAINTAINED OR OUTDATED WEBSITE
The other day I visited a website that had an events page with information that was about six months old. Not a very promising outlook for that website! It is incredibly important to maintain your online presence to keep information updated. It shows that a) you are active on your page, b) you care about your tribe being up-to-date re: what you have going on, and c.) your fans will have the correct information to attend your book signing, show, etc.
The thing is that your website is your home base on the internet. This makes it a key aspect in your overall social media presence because your social media should point fans & potential fans back to your website. It all works together and feeds one another to create a strong online presence. So don't ignore or overlook your website!
5) NO LINKS TO YOUR SOCIAL MEDIA OUTLETS ON YOUR WEBSITE
If visitors find your website yet you don't include links to your social media outlets you are missing out on a key connection. Think about it this way, your website is informational & your social media outlets are conversational. They have gained the information they were looking for on your website and now they want to get to know YOU more and what you have to offer. By having links to your social media outlets on the home page (at the top of the home page) so potential fans can find them easily and make a connection right away. Facebook and Twitter also have great widgets to embed on your website so your feed is seen and they can "like" the page right there on your website.
6) USING SOCIAL MEDIA AS A MARKETING TOOL
Social media is just that...it's social. It's relational. And like any relationship it takes time to build and establish trust and credibility with your audience. If you are constantly trying to "sell" them books that you have written, products that have, albums you have recorded, they are going to be turned off pretty quickly. Marketing is talking "at" people...social media is talking "with" people. Keep this in mind when you create posts for your social media outlets. Ask yourself, "Am I talking at my fans or with them?"
7) NOT BEING ACTIVE ON YOUR SOCIAL MEDIA SITES
What makes sites like Facebook and Twitter so great is that you can connect directly with your key audience. Fans (and potential fans) want to join your Facebook Page or follow you on Twitter because they want to connect with you, they want to know you more. If they go to your Facebook Page and see that you haven't posted anything in a month, don't respond to comments or Wall posts, don't retweet or answer tweets, why would they want to join your pages? If you aren't there what's the point?
By committing to post daily on your Facebook and Twitter pages, answering posts, thanking fans who have connected with you, and staying active on your social media outlets will help you grow and establish your fan base faster than you will believe. It's like a garden; you can't just toss some seeds out onto the grass and expect it to grow a beautiful garden. You have to prepare the land, you have to tend to it, weed it, water it, and tend to it. The more attention you give it the more beautiful and bountiful it will be!
QUESTION: Are you committing one of these sins on your social media outlets? What other "sins" would you add to the list? Leave a comment below!
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