How To Use Goodreads To Dramatically Grow Your Audience
Social Media Resources Jenn Hanson-dePaula Social Media Resources Jenn Hanson-dePaula

How To Use Goodreads To Dramatically Grow Your Audience

When I first heard about Goodreads when it launched in 2006 I thought, "This is too good to be true!" A social media network for books? Yep - that's what Goodreads is! 40 million strong with users who share a common bond - a love of books. 

Whether you write fiction or non-fiction, Goodreads is a fantastic place to connect with readers and grow your audience. Here are some key steps to take to not only get the most out of your Goodreads account, but also how to make a genuine connection with readers there. 

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How To Best Capture Newsletter Signups
Newsletter Resources Marcus dePaula Newsletter Resources Marcus dePaula

How To Best Capture Newsletter Signups

The other day I was catching up on my Twitter feed and my 5-year-old comes over and taps me on the arm and says: "Father, when you are done reading I would really enjoy some time playing with you..." Nope. That's not how it goes. "STOP JUMPING ON THE COUCH!... DON'T THROW YOUR LEGOS DOWN THE STAIRS!... STOP KICKING THE DOG!" My son is not a monster - he just wants attention and is behaving in a way that he feels is the most effective way to get it.

Sometimes I feel like my 5-year-old is in charge of some people's internet marketing! [Pop-up obscures the news article I was reading.] SIGN UP NOW TO RECEIVE TIPS ON [BLA BLA BLA]!

A newsletter list is one of the most powerful and effective marketing resources you have as an author. It's a group of people who trust you, who want to hear more from you, and value what you have to say. While social media is an important factor in your online marketing plan, it's really the first step in building your online audience in a solid and effective way.

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Take Control Of Your Name And Information Online
Marcus dePaula Marcus dePaula

Take Control Of Your Name And Information Online

In last week's blog post we covered what you’d need to set up a new website, which is the center of your online presence “hub”. In this post we’ll give you a list of other places to get set up in order to maximize your online presence as an author, making sure your information is everywhere it should be for your audience to find you. This applies to both self-published and signed authors. Just because you may have handed off your content for someone else to distribute doesn’t mean you can’t verify that you’re showing up with the proper information everywhere you should be online.

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