5 Ways Authors Can Make Powerful Connections With Readers Using Digital Marketing [video]

Nothing beats communicating with someone face-to-face. Even those of us who are fierce introverts (myself included!) we were all made for human interaction and personable connection. 

An author recently asked me a question that everyone will face as technology continues to advance. She said, “My books seem to do best in person when people can peek through them and meet the author. How do I do better digital marketing to get sales when not face-to-face?”

So I thought I would change things up a bit and do a video blog on this topic.

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When and How To Get Book Reviews - Without Having to Beg or Bribe

I recently asked my Instagram community to share their book marketing questions, and I received quite a few requests regarding book reviews. This is actually a pretty big subject because today, more than ever, we have so many review options available. And this only makes it all the more overwhelming, right? 

Well, today I’ll not only give you clarity on the process but also give you some practical and helpful information so you can put them into practice for your own book.

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5 Ways to Significantly Boost Your Pinterest Traffic

About four months ago, I decided to adjust which social media outlets I was going to focus on to connect with my ideal reader. Like many of you, I’ve been frustrated with Facebook and wanted to take a new approach. This included a more concentrated effort towards Pinterest. 

On a personal note, I loooove Pinterest! But how we personally use Pinterest is very different than how we use it as an author trying to connect with readers. If you haven’t read my posts on how to promote your book using Pinterest or 10 powerful ways to attract new readers using Pinterest, I’d encourage you to check those out. 

But I wanted to go a bit deeper with you and share some very practical and powerful ways to actually boost your Pinterest traffic to see some significant results. This is what I have done with our business and I’ve seen amazing results. And I hope you do as well! 

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How Authors Can Use Instagram Stories

I have to admit, I was a little leery of Instagram Stories when it was released a few months ago, but it has very quickly become one of my favorite things about Instagram. It’s a great way to get to know your readers as well as bringing you, your books, and your brand to life. And it’s a lot of fun! 

If you’re familiar with Snapchat, Instagram Stories is basically the same thing. What’s great about it is that your Instagram Story is only available for 24 hours and then it disappears. So if you’ve ever been concerned about posting too often on Instagram, no need to worry anymore. Stories don’t show up in the feed so readers will make a conscious effort to see what you share, which is very cool. 

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50+ Examples of Great Social Media Posts For Authors

Inspiration is a good thing. Especially when you’re struggling to figure out how to do something really well. I’m sure that you can recall times where you’ve seen an image or heard a story that sparked a new idea in your mind and you ran with it. 

A few weeks ago I was chatting with an author about her struggles in trying to figure out what to post on her social media outlets. I shared with her some examples and it was like I could see the lightbulb light up over her head - she got it! Just a few examples were what she needed to get the ball rolling and create her own posts and images that spoke directly to her ideal reader. 

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10 Powerful Ways To Attract New Readers Using Pinterest

If you haven’t tapped into Pinterest to connect with readers, you might be missing out on a huge opportunity! Granted, Pinterest isn’t for everyone and you need to determine if your ideal reader is on Pinterest. But if your readers do fall into the Pinterest category, hold on to your hats! 

There is a right and a wrong way to use Pinterest for book marketing. Today we are going to focus on how you can take your Pinterest account to the next level and create genuine and authentic connections with your readers and grow your audience. 

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How To Build An Audience From Scratch

This year I started my first garden - it’s something that I’ve always wanted to do. I was excited! I went to the nursery to pick out flowers, vegetable plants, herbs, soil and anything else I thought I might need. When I got home, I dug on in and started planting. 

Well, come to find out I should have done a little more research. Little did I know there was a lot of prep work that I overlooked because I wanted to get those plants growing. How hard can it be? You did a hole, plant it and you’er done, right?

Sadly, I found out I was wrong - very wrong. There was a process, a timeframe that worked best for each plant, locations that needed to be taken into consideration and much more. What could have been an amazing garden turned out to be a bit of a mess. 

The same can be said about building an audience. So many times we jump in without laying the groundwork or making sure that we have all of our ducks in a row. 

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How To Use Adobe Spark To Easily Create Beautiful Sharable Images

One of the best ways to boost your visibility online is to use great visuals. In A Complete Guide to Visual Content: The Science, Tools and Strategy of Creating Killer Images, Kevan Lee shares that "content with relevant images gets 94 percent more views than content without," and "tweets with images receive 150 percent more retweets." He also noted that "ninety percent of the information sent to our brain is visual," and "the brain processes visuals 66,000 times faster than it does text." That's amazing!

So it's very clear that if you want your posts to be seen and shared by more people, images are the best way to go.

Up until a few years ago, creating quality images meant hiring a professional graphic designer, or buying complicated software to use yourself. 

I’ve had conversations with so many authors who consider themselves “technically challenged” - they feel like anything technical is completely over their head. I hear ya and I feel your pain! 

If you struggle with these creative and technical things like I do, I’m about to introduce you to your new best friend. 

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