A Quick and Easy Tool To Reach A Global Audience

Yesterday we received the weekly newsletter from our son's school in which there was a request for help translating future newsletters into Spanish. Being a multilingual person, I know first hand what a pain translating things can be. My very first job in high school was translating financial documents from Spanish and Portuguese into English for my friend's mom's credit bureau. Hope I didn't translate anything wrong...

The internet has literally obliterated borders and allows anyone to easily reach people on the other side of the planet. So how do you connect with new audiences in new international markets without speaking their language?

Some of you may be aware of the awesome Google Translate website and mobile apps, and have probably used them to translate documents or phrases. Did you know that Google Translate offers embedded website translation tools for 60+ languages that you can use on your own website? I'll show you how easy it is to add this tool to your website like we did for our own.

  1. Go to translate.google.com and click on the "Website Translator" link at the bottom of the page.
  2. Click on the "Add Your Website" button and log in to your Google account (if necessary).
  3. Enter your website, choose the original language, and click "Next".
  4. Choose the translation languages to include - I just chose "All Languages" understanding that the translator's javascript will take longer to load the more languages you have enabled.
  5. Choose how you want to display Google Translator:
    • "Inline" as an HTML snippet (selecting the layout option)
    • "Tabbed", choosing the location for the small tab (top/bottom/left/right)
    • "Automatic" which will show the banner whenever someone from an international IP address, or who has their browser set to a different language views your website.
  6. Check the box for tracking translation traffic using your Google Analytics ID number.
  7. Click "Get Code" and copy the necessary "meta" code.
  8. If you use Squarespace, just paste the "<meta..." code into the global Code Injection header field under Settings. Many WordPress themes offer a similar header code injection option in the theme's settings/options. If your WordPress theme doesn't include header code injection, you can install a plugin like Header and Footer Scripts.
  9. Copy and paste the snippet code into a footer Code Block (Squarespace) or Text Widget (WordPress).

Now your website is readable to people speaking 60+ languages. Of course it won't always translate everything perfectly. But it's pretty darn good for an automated service. I've had fun just trying our website in other languages. It's especially fun to see it in languages that don't use the Latin alphabet. I love languages!

Google Analytics geo location data for MixtusMedia.com

Google Analytics geo location data for MixtusMedia.com

Looking at our Google Analytics' geo location data, MixtusMedia.com has been accessed mostly by English speakers in North America, the UK, and Australia. But we have had quite a bit of traffic also from India, Europe, and Brazil (my birthplace). It will be interesting to see now with Google Website Translator embedded on our website if we'll get more traffic from Asia, Middle East, and Africa.

With our businesses being run primarily online, and with easy tools like Google Translate, there's no reason why we can't start thinking and working globally. So follow these simple steps to making your website content and blog more appealing to people outside of your country.


How have you used Google Translate to reach an international audience? What other tools are available to translate your content into other languages? Please let us know in the comments below or social media. And don't forget to share this post with your friends who may find it helpful. We really do appreciate your being a part of our online community!