8 Steps To Creating an Outstanding Facebook Page
Over the past few weeks I have stumbled upon multiple Facebook Pages that aren't set up properly, are lacking key elements, or look like an absolute ghost town. A few days ago I had a conversation with a new author who wasn't clear on how to actually set up his Facebook Page and what to include on it for maximum results. If there is one who is wondering this, I'm sure there are more!
Before we jump into that, if you are curious about the difference between a Facebook profile and a Facebook Page and which you should use, check out this earlier post. It's important you understand the difference between the two.
So let's dive into what you need to include on your Facebook Page to make it most effective.
1) Pick A Name For Your Page
This is a big one because you need to pick something that is consistent across the board with your online branding and what your readers identify you as. This will also help you when fans are running a search for your information. I would advise not to name your Page according to your book because this won't be the only book you write.
2) Your Vanity URL
A Facebook vanity URL is a must to help you easily promote your Facebook Page. For example, ours is Facebook.com/MixtusMedia. And you can create one in a snap. Go to Admin Panel > Edit Page > Update Info and you'll be good to go.
3) The About Section
This is the section that many people either overlook or don't take the time to properly fill out. You need to include as much information here as possible. It gets a little confusing because there are multiple sections and you might not know what shows up where. Here's the breakdown:
SHORT DESCRIPTION: This is the information that will be found directly below your profile picture. It's limited to 155 characters. Be sure to include a link to your website within this section as well!
BIO: Your bio can be as long as you want, but I would suggest making it a summary of your bio and directing fans to your website for your complete bio. Make it as informative as possible without being overwhelming.
LINKS: Be sure to include your website, Twitter, and other ways for fans to connect with you online.
CONTACT INFO: Having a general email address (firstname.lastname@example.org) available is a good idea. If you have someone helping you with booking speaking engagements, a publicist, your agent, etc., include that as well.
Keep your "About" section updated. Make sure nothing is outdated.
Just like your website, your Facebook Page needs to be optimized as well! Including key words will help search engines find your Facebook Page. In your "About" section make sure you fill out awards, your mission, description, products, and topics that describe your page.
5) Cover Image
Your cover image is the big image that displays on your Facebook Page. This is a very important element that I see many people either skimp on or not include all together. Great visuals are an important aspect of your Facebook Page as they really tell the story of what your page is about. Facebook used to have many rules on what can or cannot be included on your 851x315 cover image, but you can include some text, your website URL, and other information. But the main element is the visual. If you aren't skillful in creating images or are having a hard time designing one, I'd advise you hiring someone to help you.
6) Profile Image
A good profile image is important as well because this is what fans will see every day in their news feed when you post. Because you are establishing yourself as a part of your brand, I would advise to use a headshot for your profile image. And use the same headshot across all of your social media profiles and website. This will not only keep things consistent but your face will be a part of your brand.
Even though you have a properly filled out and executed Facebook Page, you still need to fill it in with quality content! Take the time to create a schedule to give structure and consistency to your page. This will also relieve a lot of stress for you in your everyday management of your page.
Include great images with your posts, share diverse content, engage with your fans. It's not all promotion - it's more conversation.
Now that your Facebook Page looks great and is functioning, you need to monitor your page. You have access to some important insights that will be helpful to you in creating posts and content. Here is a previous post we did regarding how to use your Facebook Insights and grow your audience.
And that's it! When you have your page set up properly and looking great, it not only represents you and your brand well but it also provides the information and functionality to grow and connect with your audience.
QUESTION: Is your page missing any of these elements? If so, which ones? What have you found to be helpful to include on your Facebook Page? We'd love to hear in the comments below!
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