Creating A Powerful Fan Base Through Your Newsletter
If there is one thing that I regret not doing when we started Mixtus Media it was not growing our email list sooner. When I think about all the people that we missed that first year by not having an email sign-up on our website, gaaa!
Newsletters are the most critical element in the authors social media arsenal because it goes directly to your fans in-box. Yet newsletters tend to be placed on the back burner as an "I'll get to that one day" item on the to-do list. But here's the thing: gathering emails and getting your newsletter rolling now should be a top priority.
Let me break it down for you:
There are three levels you can filter out fans with to find your true, diehard fans - those who will help promote your latest book, will buy your latest book, will talk about your work with their friends, and so on.
Social media can be seen as the lure to hook potential fans in. It is through your Facebook, Twitter, GoodReads, Pinterest, etc., where they discover you, your work, what you have to offer, let them get to know you, and so on. All of your social media is driving fans back to your website where they will find more value in what you have to offer through your blog, podcast, or other ways to communicate with your fans.
When they find that what you have to offer on your website is of great quality to them, who feel like what you have to offer is something they can connect with, that will filter them down to your newsletter. I always say that your newsletter is one step closer to a sale. By giving you their closely guarded and personal email address, they are saying, "Yes, I value what you have to say, what you have to offer, and I want you to share more with me."
You can create targeted, pinpointed messages to your core fan base through your newsletter that make for an explosive impact on your online presence. When you have a core fan base that is connected to your newsletter, you know that they are interested in what you have to say and want to be a part of what you are doing.
Here are 5 simple tips to get your newsletter started:
- Start off with a monthly newsletter. If you feel things are rolling along and you want to make it bi-monthly, increase it to every other week. The key is to not overwhelm your subscribers with too many emails, which can be looked at as spam. You don't want that!
- Avoid the "all about me" newsletters. Because it's not all about you, and honestly, if you only talk about yourself you're going to lose subscribers. Focus on your readers and what would benefit them; advice, insight, things you have found helpful or encouraging, discounts, advances, previously unreleased material, exclusive offers, etc.
- Keep it brief. Aim for 500- 700 words. And include compelling images or video.
- Offer an incentive, like the first three chapters of your new book, unreleased chapters, and exclusive video, discounts, etc., when they sign up for your newsletter.
- Make it a good looking, easy functioning newsletter. We use and highly recommend a service called MailChimp (which is a free up to 2,000 subscribers) and makes it very easy for you to create a great newsletter. It's incredibly easy to use to.
We have more coming for you in regards to newsletters so stay tuned! The key is to get started and move your newsletter up on your priority list. You won't be sorry when you do!
QUESTION: What have you found successful in your email marketing/newsletter strategy? What service do you use?
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