Facebook Changes: How This Will Impact Authors

FacebookBrace yourself...there is another change coming to Facebook. In my thirty-odd years of life, I've noticed that a majority of the population doesn't like change. Especially when it comes to Facebook. But in seeing what they have done to make Facebook press forward and give users a pleasant experience is really great. And this time they will focus on an important aspect of Facebook: the newsfeed.

If you are interested in seeing a sample of the new newsfeed layout you should check out Facebook's page for yourself. It's really quite lovely! And you can sign up for the waiting list to get the new layout.

So what does this mean specifically for authors? Let's highlight a few key points:

BUH-BYE CLUTTER

The overall theme of this new newsfeed layout is de-cluttering. They redesigned it to focus more on the stories and visuals, which are very eye catching and vibrant. They increased the overall size of the visual, photo, video, map, etc., to create more of a "photo story" newsfeed. It has been completely redesigned and Facebook really took into account user feedback in regards to what was important to them.

Here are a few things you need to keep in mind and chew on:

  • How will you incorporate more images into your Facebook posts?
  • Social media is a digital new stand, so think about copy & headlines that will catch eyes and make them want to click
  • Think about the content you are sharing and why it is relevant or important for your fans
  • Have the mindset of a newspaper editor...is your post, your blog, what your sharing newsworthy? Does it speak directly to your fanbase?

 

NEWS FEEDS

Photo courtesy of Facebook

This feature isn't necessarily new if you already use Facebook lists, but this time around they are much more prominent and, in my opinion, laid out in a way that makes more sense. What you can do is create lists or feeds of topics or features that are most important or of interest to you. Facebook will have some automatic feeds already suggested, but you can create lists of close friends, work friends, authors that you like, bands that follow, and so on. It is all personalized. What you interact with the most will automatically be featured in your newsfeed.

This will be ideal for those who only have a few minutes to check their feed to tap into their preferred feeds to see what's going on.

Here are some important points to consider:

  • Creating quality content & engaging posts will be very important
  • Create your own lists and feeds
  • Always be thinking about visuals that can go along with your posts

 

SAME ACROSS THE BOARD

The other big thing is that wherever you access Facebook - on your computer, mobile phone, or tablet - it will look the same across the board. This is a big deal because Facebook hasn't really done this before. There are some great aspects that are featured on Facebook mobile that weren't available on the website. Now they are universal and it looks great. Again, if you want to check out what Facebook did go to their page for more visuals.

What do you think? Do you like the changes or do you wish they would have kept things the same? Let us know your thoughts in the comment section below!