Four Steps to Seeing Better Results on Twitter
A few weeks ago I had a conversation with an author who was in a social media pickle. He had released several books, is gearing up to release a new book, and has over 30,000 followers on Twitter, several thousand on Facebook, and had just started an Instagram account. He knew that a good social media presence was very important, but he just wasn't seeing results from his efforts. His sales were stagnant - he had hit a plateau.
I got curious and went to his Twitter page to check things out. Yep, he had over 30,000 who were doing...nothing. This author wasn't giving fans anything to respond to - his posts were all very sales driven, focusing more on selling his book rather than building relationships with readers.
It didn't surprise me at all that he wasn't seeing any results from his social media efforts.
We are a numbers driven society - big numbers mean big results, right? Not necessarily. If you are driving your social media numbers up just to see the counter move up, you won't see meaningful results from your efforts. The power behind social media is within connecting with the right people - your target audience. Whether that number is big or small, it's powerful if you're talking to the right people.
So how do you do that? How do you connect and communicate effectively with your Twitter followers? Here are four foundational steps you need to take:
1. Know Your Audience
Defining and knowing who is your audience is the foundation and backbone to everything you do as a writer. If you haven't defined who you are writing for and who you want to reach with your books, your efforts will be scattered and ineffective. When you know who you are talking to you will know what they are likely to respond to, which should let you to know exactly what to post and where to post it.
2. Share Content Your Audience Will Respond To
Really hone in on who your audience is - think about what they will respond to and what they will want to share with their friends. Put yourself in the shoes of your readers. Ask yourself, "If I saw this on Twitter, would I respond to it?" If the answer is no, neither will your readers. To see your influence and audience grow, share content that focuses on your readers - not on you.
3. Follow The People You Want Following You
In today's world, it's not the readers job to find you - it's your job to find them. The world has an abundance of books and authors trying to get their voices heard. If you're just sitting on Twitter waiting for people to find you, you're going to be frustrated. You have to find and follow your audience to see results. We have a very helpful blog post on how to find your ideal audience on Twitter. Be sure to check that out.
4. Interact With Your Followers
I'll never forget when I first started using Twitter, I reached out to a writer I greatly respected with a tweet and she replied. I was ecstatic! When you take the time to reply to tweets, ask fans questions about themselves, and really take interest in them, you will see the floodgates open.
So how do you know that your efforts are actually working? Well, you'll obviously see the number of followers increase. But more importantly you'll see people sharing, favoring and commenting on your posts. You'll see traffic to your website and blog start to increase, your newsletter subscribers will start to grow. When you nail down who you're talking to, craft posts that they will respond to, and interact with them, you will see results very quickly!
SEE RESULTS NOW: Set the timer for 10 minutes and really think about the ideal person you want to reach with your books. Don't think about a broad group of people - really focus in on one particular person. What are they interested in? What other authors do they read? What do they want out of the books that you write? Really dig into defining who your audience is and write it out. Keep that list nearby when you're scheduling posts to social media - think about that person and write a post they will respond to.
Let us know your results in the comments below! And let us know if you have questions - we are happy to help.