How Authors Can Easily Incorporate Video Into Book Marketing
In all my conversations with authors over the years, I probably get the most pushback when I recommend incorporating more video into social media posts as a part of a strong marketing strategy.
Case in point: if your Facebook Page engagement is in a downward spiral, my first suggestion is to start using Facebook Live. Why? Because Facebook prioritizes showing live video posts in people’s feeds, and by simply adding Facebook Live to your content strategy, your visibility will increase. It’s a great first step to take.
Video’s moving images can also grab people’s attention as they scroll through their feed. Your message is also more likely to be received and can stick with your followers longer when they actually see and hear you talking to them in a video, as opposed to reading your words in a post.
Yes, video can be tricker to create compared to text and photos. But the benefits are worth it. And all that effort has some added benefits for you since one video can be used in multiple ways to make a much greater impact across all of your online platforms. Here’s how:
Let’s say you decide to do a Facebook or Instagram Live. You can download that video and upload it to YouTube, add an eye-catching headline, keywords, and description. YouTube is actually a search engine (the second largest search engine in the world which is directly tied to the first largest!) and putting your video on YouTube will make you, your videos, and book more visible and discoverable for new readers.
Now that you have it uploaded to YouTube you can embed that video as a blog post as more content to get more traffic to your website, which boosts your website’s search engine rankings.
That one video will provide content that you can use on multiple outlets to expand your reach and exposure online without added effort. Work smarter, not harder!
So the formula is this:
Record a video + post on social media (if it’s not a live video,) + upload it to YouTube + post on blog/website = expanded reach and coverage
Wim, bam, boom!
I know the idea of being in front of a “live broadcast” camera talking can be intimidating or downright scary. But before you completely abandon the idea, I’d have some tips that can help.
Start simple. Get fancy later.
This saying can be applied to so many areas of life, but it’s very applicable when we are talking about video. Incorporating video doesn’t mean you have to go out and buy a ton of equipment or even do an hour long opus on why you wrote your latest book.
I suggest you start off with some short, animated videos that don’t even require you to be in front of the camera. Start by using Adobe Spark or Ripl - two free, easy to use apps that use images, text and moment to create eye-catching videos that you can just post on social media and use in your blog posts.
Practice before you post.
If the idea of doing a Facebook or Instagram Live turns your stomach, set up some practice sessions. Simply record yourself on your smartphone or computer and watch the replay. It can be tough to see and hear yourself. But no one does it perfectly the first time - it takes practice.
If you get a take that you like, go ahead and post that video to social media, YouTube, and your blog. Just don’t get down on yourself or call it quits before you put some time in and find your voice.
Plan out your video.
Don’t just wing it! Figuring out what you want to cover in your video and preparing some notes will be a huge help. If you’re stuck or can’t figure out what to talk about in your video, I have a blog post with 40 suggestions for Facebook or Instagram Live topics.
I also have 40 suggestions for Facebook and Instagram story ideas that would work for fun video topics that you can use to engage with your readers.
Video can be intimidating at first. But just like anything in life, if you practice and come up with meaningful ways to incorporate more of it into your marketing plan, it will get easier and really pay off for you.
Someone reposted this great Twitter quote on Instagram the other day and thought it was fitting for this post:
You’ve got this! And I’ve got your back.