HOW TO: Generate Album Reviews
Here’s a thought to consider: what distinguishes your music from being a hobby and a career is how much time and effort you put into marketing & promoting it. Are you putting enough time and energy into marketing your album and establishing your brand? Many musicians (and businesses for that matter) get overwhelmed by PR & marketing when they are short on time, resources, and overall knowledge of how things work. You don’t have to have a degree in marketing or PR to get reviews for your new project to get the publicity ball rolling...just some time and determination.
Here are some tips on how to get album reviews:
1.) DO YOUR RESEARCH: There are hundreds of quality indie music blogs out there that are open to submissions. It just takes a little bit of research. The key is to find blogs that cover your style/genre. Make a list of possible blogs to submit to and keep adding to it.
2.) READ THEIR SUBMISSION INSTRUCTIONS: Some blogs are open to anyone submitting their album for review and some have a system in place that you need to follow. Be sure to read up on their site to make sure that you follow their instructions or contact them to see if they are still taking submissions.
3.) READ THEIR BLOG: Become familiar with the style of music or genres that they cover before you submit your album. You’d never send a pop album to a hip-hop blog, so be sure you know what they cover before you do anything.
4.) PROVIDE A FREE SONG DOWNLOAD: This is not only a great way to give readers a sampling of your album, but it also is a good gesture to the blogger. Bloggers are looking for ways to keep their readers coming back for more, and free songs is a good incentive!
5.) FOLLOW-UP: Once you send them your album be sure to check in with them a week or so later. If they like your album, they will review it. If not, move on to the next blog.
6.) THANK THEM!!: When you do receive a review be sure to thank the blogger. A way you can do that is by posting a link to their review on your blog, website, Facebook, Twitter, etc. But also be sure to email them a personal thank you as well. It’s a nice thing to do :)
Don’t go crazy right at first...break it down to 10 or so blogs to contact and then move on from there. Don’t be discouraged if you don’t hear back from bloggers right away...they receive hundreds of submissions/emails a day and it takes time to sift through all of them.
It takes time so don't give up! Stay on top of it and you will see some reviews.