How To Get More Facebook Fans
Facebook has over 845 million users and is the clear frontrunner in the social media race. Twitter, Pinterest, Google+, YouTube and others are also very popular, and some may say are even better than Facebook, but it's clear to see that the every day user favors Facebook. With such a huge user base and the impact that Facebook has, it's important that every author have a strong and established Facebook presence.
But what if you are struggling to grow you numbers? What if you're stuck and you can't seem to grow your Facebook fan base? Well, the answer to growing your Facebook "likes" might be in this simple question: How are people actually finding your page?
I'm going to show you a simple trick into how to drive more fans to your Facebook Page and grow your numbers.
Know Where They Come From
A fantastic resource that every Facebook Page has access to is their Insights. This is information that only page administrators can see and it holds some powerful information. At the top of your page you will see your Admin Panel with your Insights in the middle of the page. Click on the "see all" option.
This will open up all of the information you have access to, which is incredible. We will get to how to read your insights in another post but today I want to focus on one section that will really help you in regards to finding out where your fans are (or are not) coming from.
Simply click on the "Reach" button at the top of the Insights page.
When you are on the "Reach" page, scroll down to the very bottom of the page and you will see "total tab views" and "external referrers". What we want to focus on today is the "external referrers" option. What this shows us is the number of times people have arrived to your Facebook Page from a URL that is not on Facebook.
This tells us a lot because it shows us where and how people are finding out about your Facebook Page within a certain timeframe. You can list what dates you want to look through (like April 1 - April 30) and it will show you the stats. For example, some of you might have your website listed there, Google searches, and others. While others of you might have some additional websites or blogs that you write for listed there. This is important because how people actually find your Facebook Page outside of Facebook is going to help you dramatically grow your audience.
But if you don't have any external referrers listed (or very few listed) this shows that people aren't finding your Facebook outside of Facebook, which can hinder you from growing your fan base.
So how do you fix this? Here are some ideas:
- Guest blog on other author sites and include your Facebook link at the bottom of your post(and other social media links).
- Install a "Like Box" on your website. This will give fans an easy way to not only like your Page without leaving your website, but they will also see who else happens to like your Page.
- Write articles for websites within your genre and include your Facebook links at the bottom.
- Include links on your other social media outlets.
- Include your Facebook URL (along with your website and other social media links) on your email signature, business cards, fliers, book sleeve, etc. Remember, don't assume that people know how or where to find you.
- Do a blog tour and include your social media links in the post.
Drawing potential fans in is one step of the process, the second part is making sure that you are active on your Facebook Page. Make sure your about section properly filled out, that you are consistently posting so these potential fans know you are active on the page, that you answer questions, that you link blog posts and other information you want to share, and that you make it easy for fans to find out more about you, your books, and what you have to offer. Make sure your page is optimized so they not only click "like" but that they take part in your community.
Remember, social media is where the conversations take place. Always direct them back to your website for more information about you, your books, and what you are selling.
QUESTION: What have you found to be the biggest draw to your Facebook Page? Leave a comment below with your ideas! We'd love to hear!
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