How To Significantly Grow Your Newsletter Subscriber List
As we mentioned in our previous post, your email newsletter list is key to helping you not only establish a strong online presence, but it also grants you access to your fan base in a more direct way. With a newsletter you don't have to rely on an outside network (like Facebook, Twitter, etc.) to connect with your fans. Let's say Facebook went away tomorrow. What would you do? If you didn't have your newsletter list established and growing, you would be serious trouble!
Now that we know why having a newsletter is important, let's talk about how to actually grow your list. The great thing is that there are many opportunities for you to grow your list both online and offline.
1) Social Media - Letting your fans know that you have a newsletter is a great way to kick things off. If you have been consistent in keeping your social media updated with quality content, they will go running to sign up for your newsletter. If you provide such great information on your blog or social media, just think of what you will provide in your newsletter! Simply direct your fans to your sign-up page and watch that list grow.
2) At the end of your blog posts - Directing your fans to sign up for your newsletter right after they read a blog post (especially if they find it insightful, helpful, informative, etc.) will prompt them to want to sign up for more.
3) On your website - Granting your fans several opportunities on your website to sign up for your newsletter on multiple pages of your website will insure that they know exactly where they need to go. Make sure that your sign-up is at the top of the main page of your website. Make that opportunity as obvious as possible right off the bat.
4) In the "about" section of your social media outlets - It's a great way to insure fans know where to sign up when they visit your Facebook, Twitter, Pinterest, GoodReads, etc.
5) If you write a guest blog, article, do an interview, etc., be sure to direct everyone to your website, social media outlets, and let them know they can sign up for your newsletter as well.
6) Include a link to your newsletter sign up in your email signature.
1) Be sure to include the URL for your sign-up on your business cards, pamphlets, posters, or any printed materials that you have.
2) If you have speaking events, be sure to mention that you have a newsletter and direct them to your website to sign up.
3) In radio, magazine, and TV interviews. Mention in your interview that you have a newsletter and direct fans to sign up on your website.
4) In ever day conversations. If you meet new fans, find others who want to be writers, who want to know more about your books and writing, direct them to your newsletter sign up.
Content Is Key
When you have killer content in your newsletter, provide quality and consistent information on your blog and social media posts, that will be the greatest source of promotion for your newsletter. Be mindful of the quality content that you create for your newsletter. Sign up for some newsletters to see what other authors and organizations are doing to educate yourself in what to provide. Think ahead of time and create a list of topics you can write about and establish a schedule for when you will write the content and when it will be distributed.
Just like your blog, creating a schedule for your newsletter will not only take the stress off of what you will write about but it will help you establish a strategic plan, which is a 1,000% better than just winging it.
Don't Spam Your readers!
The #1 rule in writing a newsletter is not placing people who have not opted into your list. It's actually against the terms of service of all email marketing platforms to just add email addresses to your list without their permission. For example, let's say you are at a networking event and you collect a bunch of business cards. You are not allowed to input all of those addresses into your newsletter list. That is straight up spamming.
The best way to stay off of the spammers list is to create quality content and don't abuse emails by bombarding them with promotional messages.
QUESTION: What newsletters do you recommend? Who do you think has a great newsletter?