How To Use Adobe Spark To Easily Create Beautiful Sharable Images
One of the best ways to boost your visibility online is to use great visuals. In A Complete Guide to Visual Content: The Science, Tools and Strategy of Creating Killer Images, Kevan Lee shares that "content with relevant images gets 94 percent more views than content without," and "tweets with images receive 150 percent more retweets." He also noted that "ninety percent of the information sent to our brain is visual," and "the brain processes visuals 66,000 times faster than it does text." That's amazing!
So it's very clear that if you want your posts to be seen and shared by more people, images are the best way to go.
Up until a few years ago, creating quality images meant hiring a professional graphic designer, or buying complicated software to use yourself.
I’ve had conversations with so many authors who consider themselves “technically challenged” - they feel like anything technical is completely over their head. I hear ya and I feel your pain!
If you struggle with these creative and technical things like I do, I’m about to introduce you to your new best friend.
It’s called Adobe Spark.
Now, some of you might recognize the “Adobe” part of that name and think, “Isn’t that like in Adobe Photoshop? I can’t do that!”
Ohhhh yes you can! Because Adobe Spark is (by and far!) the easiest system that I’ve ever used - it creates amazing images for all of your social media needs, blogs, headers, and more.
And, best of all…it’s free! Hallelujah!
I’m going to walk you through how easy this is to create amazing images using Adobe Spark step-by-step:
2) With Adobe Spark you can create images, web pages, and videos. I haven’t played with the web pages or video yet - I’ve mainly been working with the images, which are awesome. To create an image, simply click on “Post”.
3) Next, type in the text that you want your image to say. You’ll also notice at the bottom you can pick which social media outlet or other format you want to use. The great thing is that you can very easily change what format you want, so if you want to post the image to both your Instagram and Pinterest accounts, you can adjust the format to work best for both.
Then press “continue” once you have your text typed in.
4) Adobe Spark will automatically generate an image for you, which you can easily edit and change up. And BTW, you’ll see the #AdobeSpark in the lower righthand side - don’t worry about that. I’ll show you how to get rid of that in a second :)
On the righthand side you’ll see a bunch of themes that you can pick from. Scroll through them and pick one that tickles your fancy. This will just be the theme that changes - we will adjust the image, font, coloring, etc., in just a second.
5) I’ve picked my theme, so now I want to adjust the photo in the image. To do that, click on the “Photo” tab in the menu bar.
6) You can adjust the filters if you like the picture that goes along with the theme, but I want to change out the picture. So click the “replace” option where you can upload your own photo, or you can find a photo within Adobe Spark's library, which has amazing images that are free to use.
7) Click the “find photos” option and type in what you’re looking for. Let’s say I want to use a picture of someone working at a computer, so I can type in a word like “computer” or a phrase like “working at computer” to narrow down my search. They have a ton of great images that you can pick from.
8) Once I pick a picture to use, I simply click on it and it will show up on my image. I can adjust the placement of the image by simply clicking and dragging it where I want it.
9) Let’s say I want to adjust the size of my text and shape that is over the image. No problem! Click on the text and you can easily adjust its size and placement.
You’ll also notice when you click on the text (or when you click “Text” tab in the menu) it will give you new settings in the sidebar on the right. This allows you to change the font, shapes used, colors, opacity, and more. The “style suggestions” circle is really cool - swirl the green circle around and it will give you other options to use. If you don’t like them, simply swirl it back to the top of the circle and it will take you back to your original design.
The great thing is, you can’t mess this up - it’s so easy to adjust, play with, and get a great looking image no matter what you do!
10) If you want to add additional text - like a hashtag or website url - simply click the “add text” feature, then type in your text.
11) Once your added text is there, you can adjust its size and placement. It will have the same theme as your main text, but don’t worry, you can easily adjust that. Simply click the “shape” option and click the “ABC” format if you don’t want a shape behind your secondary text, or pick a shape to go behind it.
12) OK! You’ve played around with it, adjusted everything and you’re ready to go. But wait…you may want to get rid of that #AdobeSpark Hashtag…
All you need to do is click on the #AdobeSpark hashtag within the picture and a sharing dialog window will pop up.
13) The great thing is that you only need to share this image on one of your social media accounts or by email to help them spread the word, then you can use this fantastic resource for FREE. That’s pretty amazing, if you ask me. If you want, you can delete the tweet or post once it goes out, but it's good to show #AdobeSpark some love and free publicity for such a great tool. 😄
Select what type of image it is (I picked “business) and then press the green button below. It will take you to a page where you can share the image on Facebook, Twitter, or via email.
When you do that, the image will be forever free of the #AdobeSpark hashtag. If for some reason it pops up again, just go through the process of sharing it and you will be good to go. A small price to pay for such an amazing service!
14) And now, you’re ready to get your image. Simply select the “share” option in the middle of the screen. I personally like to save a copy of the image to my computer, so I click the Download link. Your design will also be saved to My Projects within your Adobe Spark account so you can go in and make any changes in the future.
15) So let’s say you also want to use this image for a Pinterest post. No problem! Click the “resize” option in the menu bar and pick what you want to use. You can even create a Facebook or Twitter cover image from the same design. It’s so easy!
Here’s my image for Pinterest - isn’t that great?!? Then all you do is click the “share” button to download that version.
I have loved playing around with Adobe Spark - it actually makes creating images fun! It’s so easy to use, it creates an amazing professional result AND it’s free. You can’t beat that!
I really encourage you to play around with it and see what you can create - as you can see, you don’t need to be technically savvy to make an amazing image.
I hope you’ve found this helpful! Let me know in the comments below if you have questions - or share your images with me on social media. I’d love to see what you create!