How To Use Adobe Spark To Easily Create Beautiful Sharable Images

**UPDATED! The information in this blog post was updated in April 2017 to reflect some new features and changes Adobe Spark made to their incredible service.

Author Book Marketing, Book Cover Images, Social Media Visuals, Book Marketing Strategy, Adobe Spark How-To

One of the best ways to boost your visibility online is to use great visuals. In A Complete Guide to Visual Content: The Science, Tools and Strategy of Creating Killer Images, Kevan Lee shares that "content with relevant images gets 94 percent more views than content without," and "tweets with images receive 150 percent more retweets." He also noted that "ninety percent of the information sent to our brain is visual," and "the brain processes visuals 66,000 times faster than it does text." That's amazing!

So it's very clear that if you want your posts to be seen and shared by more people, images are the best way to go.

Up until a few years ago, creating quality images meant hiring a professional graphic designer, or buying complicated software to use yourself. 

I’ve had conversations with so many authors who consider themselves “technically challenged” - they feel like anything technical is completely over their head. I hear ya and I feel your pain! 

If you struggle with these creative and technical things like I do, I’m about to introduce you to your new best friend. 

It’s called Adobe Spark

Now, some of you might recognize the “Adobe” part of that name and think, “Isn’t that like in Adobe Photoshop? I can’t do that!” 

Ohhhh yes you can! Because Adobe Spark is (by and far!) the easiest system that I’ve ever used - it creates amazing images for all of your social media needs, blogs, headers, and more. 

And, best of all…it’s free! Hallelujah! 

I’m going to walk you through how easy this is to create amazing images using Adobe Spark step-by-step: 

1) Go to and sign up for a free account. Fill out the form and you will be ready to go. If you're an Adobe Creative Cloud subscriber (like we are), use that login information since it will give you access to the "premium" features.

2) With Adobe Spark you can create images, web pages, and videos. I haven’t played with the web pages or video yet - I’ve mainly been working with the images, which are awesome. To create an image, simply click on “Post”. 

3) Next, type in the text that you want your image to say. You’ll also notice at the bottom you can pick which social media outlet or other format you want to use. The great thing is that you can very easily change what format you want, so if you want to post the image to both your Instagram and Pinterest accounts, you can adjust the format to work best for both. 

Then press “continue” once you have your text typed in. 

4) Adobe Spark will automatically generate an image for you, which you can easily edit and change up. And BTW, if you see the #AdobeSpark in the lower righthand side - don’t worry about that. I’ll show you how to get rid of that in a second :) 

On the righthand side you’ll see a bunch of themes that you can pick from. Scroll through them and pick one that tickles your fancy. This will just be the theme that changes - we will adjust the image, font, coloring, etc., in just a second. 

5) I’ve picked my theme and I want to add my website URL to the image as well. To do that, click on the green plus sign directly above the image and select "add text." Add your URL, hashtag, etc., and it will be added to the image. 

6) To change the background image, select the "background" option on the top right. You'll see that you have bunch of photo filter options on the right, which you can use once you pick your image. But first, click the "replace" option. 

7) The great thing about Adobe Spark is that they provide you with access to their huge catalog of free to use image. Everything is free and clear to use. To access that, select the "find photos" on the righthand side and type in a search term. I you have an original image that you want to use you can upload that as well by selecting "upload photo." Another great option for free images (if you can't find what you're looking for on Adobe Spark) is to check out 

8) Once I pick a picture to use, I simply click on it and it will show up on my image. I can adjust the placement of the image and my text by simply clicking and dragging it where I want it. 

9) Let’s say I want to adjust the color of my text, add a shape, change the alignment, etc. No problem! Click on the "text" option on the top right and you can easily play around with the fonts, colors, and everything you need to make it look like you want.  

The “style suggestions” circle is really cool - swirl the green circle around and it will give you other options to use. If you don’t like them, simply swirl it back to the top of the circle and it will take you back to your original design. 

The great thing is, you can’t mess this up - it’s so easy to adjust, play with, and get a great looking image no matter what you do! 


10) A new feature Adobe Spark added is the option to add banners to images, create image grids (adding multiple images) and other fun stuff that you can play around with. 


11) So let’s say you also want to use this image for a Pinterest post. No problem! Select the "resize" option on the top righthand side and all of the remeasured (always updated!) optimal image sizes for each social media outlet will be there. All you need to do is click which social outlet and it automatically adjusts the image. You might need to make a few tweaks to adjust the text or image, but click and drag it to where you want it to go. So easy!! 

13) So you have your image just like you want it and you're ready to go. All you do is click the "share" button above your image and this screen will pop up. Select the "download" option right below the picture and your image will go to your downloads folder. And no need to worry - Adobe Spark keeps all of the images you create so you always have access to them. To get to them, click the SP Post logo at the top lefthand side of the screen. 


If you have the #AdobeSpark hashtag on your image, you can easily remove that from all of your future images in one step. Click the "Exclusive" button and it will walk you through how to get rid of it. 

I have loved playing around with Adobe Spark - it actually makes creating images fun! It’s so easy to use, it creates an amazing professional result AND it’s free. You can’t beat that! 

I really encourage you to play around with it and see what you can create - as you can see, you don’t need to be technically savvy to make an amazing image. 

I hope you’ve found this helpful! Let me know in the comments below if you have questions - or share your images with me on social media. I’d love to see what you create!