Our Formula to Create The Perfect Facebook and Twitter Posts

There are two essential layers to a great social media post: the content and the copy. The content is the information that you want to share with your audience and the copy is what sparks their interest to click on your post to find more information.  
Social media is really the digital newsstand of our day. You have to create copy and content that will catch the eye of your fans and make them want to read what you have to share. Social media should be big arrows pointing back to your home on the internet: your website. Facebook and Twitter are where you interact with your fans and your website is the information hub.

So how do you create posts that make your fans actually want to read what you have to share on Facebook and Twitter? Here are our formulas for creating excellent posts: 


Informative/Engaging Copy + Link + Image/Video = Perfect Post

  • Whet your fans palate by creating copy that makes them want to know more about what you're sharing, which will make them want to click the link provided. Facebook is a direct conduit back to your website. You should always be directing fans back to your website for more information. 
  • Including an engaging or compelling image will entice fans to share your post with their friends, which will broaden your reach and expand your fan base.  
  • A mistake that many people make is focusing too much on promotion rather than engagement with their fans. I always say do 80% engagement, 20% promotion. It needs to be a balance of personable and promotional. 
  • Don't create the post and then ignore your Facebook page. The best interaction comes within the comments. Interact with your fans within the comments to answer questions, respond to points made, and engage with your fans.  

Here are some examples of great Facebook posts:  


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Questions/Information + Call To Action + Bit.ly Link + Hashtags = Perfect Post

  • Because you only have 140 characters to work with on Twitter, getting concise copy with a call to action (what you want your fans to do with this info) and a shortened link (we favor services like Bit.ly) to where you want them to go is ideal. 
  • Use hashtags wisely and with a purpose. Hashtags are a way to gather specific information on Twitter and including them in your post will help people find the information you are sharing with a broader audience. 
  • Be sure to retweet (RT) relevant information that speaks to your fan base as well. 
  • Tag relevant people in the post if that applies.  
  • Try to leave some room for people to comment on your post if they RT. 

Here are some samples of excellent Twitter posts:  


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Remembering that your approach to Facebook and Twitter are different are key. No two social media outlets are alike. What you say and how you say it greatly effects if your fans will interact and engage on your page.  

QUESTION: Have you made changes to the way you post on your social media outlets? Has it effected your interaction with your fans? Let us know in the comments below!

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Image by Darnok