SEO - WHO needs it and WHY is it so important?

In our last post we covered WHAT SEO means on a very cursory level.

WHO needs to worry about SEO?  EV-RY-ONE!  If you aren't cultivating your exposure online then you're missing a huge opportunity to find new clients/consumers.  Our blog focuses on helping independent musicians, authors and small businesses, but no matter what you do it never hurts to carve out your own space online.  Understanding how users can find you using services like Google, Bing, Yahoo and others is critical to broadening your branding and personal exposure in today's digital age.

WHY is SEO Important?  Your website or blog does no good if no one knows it exists.  Besides word of mouth (which includes Facebook, Twitter, and all social media outlets), search engines are the number one way that you will be able to connect with your audience.  Put yourself in your target audience's shoes.  If they hear about you from a friend/colleague, see a review of your product in a publication or on the web, or attend an event where you perform/speak, what is the first thing that people do nowadays when they want to find out more about someone or something?  Google it!

So understanding how you can tweak your website, blog and content to make sure search engines can effectively and accurately absorb your information is critical to being able to maximize the chances of potential eyeballs finding you among the daunting amount of data on the internet.

Fortunately, today's modern CMS frameworks such as WordPress, Tumblr, Blogger, Joomla, Drupal, etc. make it almost effortless to enable what search engine's web crawlers are looking for.  In our next post we'll look at HOW you can make sure your website and content contain these elements to help make it easier for your audience and potential audience to find you online.

Have you ever Googled yourself?  Where is your website in the list of search results?  Have you Googled keywords that pertain to what you do?  Where do you show up in those results?

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