Six Reasons Nobody Reads Your Blog and How to Fix It
It doesn't matter if you write a blog, have a podcast, or produce a video blog - creating quality content for your audience is one of the most important elements of your book marketing.
Providing content is - hands down - the best way to drive readers to your website and give them a chance to learn more about you, your books, and create a deeper connection.
But I hear lots of complaining when it comes to writing a blog or creating content. So many times I hear, "But no one reads it!" "I don't' get any comments!" "This is a waste of time!"
I get it - it can be frustrating when you put time into writing a blog post and no one responds. But more often than not, when I look at some of these blogs, they are making one of the following mistakes. And the good news is, these mistakes can be easily fixed.
So let’s dig in and fix your problems!
The Wrong Content
When you write a blog post as an author trying to promote a book or to draw attention to their writing, readers will automatically see it as marketing. It’s easy to fall into that habit because, well, we want to promote our book, right?
But here’s the thing: if your blog is just all about you instead of coming from the place or mindset of, “How will this benefit my readers? What will they learn or gain from this post?” you’ll miss the mark and there won’t be much interest in it.
How to fix it: Focus on your ideal reader. For non-fiction writers, put yourself in their shoes and ask yourself, “What problems or questions do they have that I can answer? What pain points do they have that I can help solve?” For fiction writers, I have 100 blog post suggestions that can help get your juices flowing.
The main thing to remember is to take off your writer’s hat and replace it with your ideal reader. Come at creating content with them in mind. If you’re struggling to identify your ideal reader, click here for our free video tutorial.
Only Sharing it Once on Social Media
When it comes to getting eyes on your blog posts, you have to drive attention to it. And social media is one of the best ways to do that.
Not everyone sees your social media posts the first time around. So sharing it multiple times throughout the week or month is incredibly important.
And the great thing is that sharing your post multiple times helps you reuse content, which helps keep your posts alive while also helping you fill up your social media schedule. Here’s a great post on how to create more content by doing less.
How to fix it: When you publish your blog post, be sure to share it on social media for a few days throughout the week. Create a different headline for the social media post, and/or change up the image to give it a new look.
Not Promoting Your Post Effectively on Social Media
If you’re just posting a link to your blog on Facebook and pressing “post,” I guarantee you won’t see much from that. No matter how clever your headline or how great you think the link’s image is, if you aren’t giving readers a REASON to click the link to read your post, you won’t see much from it.
There is no shortage of links, blogs, content, and information online - you have to give people a great reason to click and read more. Taking the easy route - like automatically posting from your blog to social media with just the title and URL - will not give you the results you are looking for.
How to fix it: Take some a few minutes to think through some key points or keywords you cover in your blog post. Take that and create a caption using those words. This will spark interest in what you have to share in the post and it will make people WANT to click to read more.
Not Using Keywords
Keywords are the holy grail to book marketing. Keywords are the words readers use to find the content they are looking for. And keywords are what Google is looking for when people make a search.
For example, let’s say someone is looking for a new paranormal romance novel. Using relevant keywords like “angel, spirit, telepathy, vampire” and so on would make your book more searchable and your content would show up in Google searches.
How to fix this: Do some research. We have a great post on how to easily find keywords, but also tapping into Google searches will help. Once you have some good keywords, find ways to use them naturally in the titles of your blog posts, headings, body text, and then in your social media posts.
OK - I know you’re busy. But when you only post one blog every three or four months, I promise you won’t see much traffic.
Consistency is KEY when it comes to your blog. Actually, consistency is key with EVERYTHING when it comes to book marketing. From personal experience, as I made the commitment to blog once a week, our website traffic has significantly increased. When you show up with quality content that speaks to your ideal reader, they will come!
How to fix it: You don’t need to go overboard and say, “I’m going to blog every day!” because it’s not going to happen. If this is something you really struggle with, commit to blogging once a month, then increase it to twice a month once it becomes a habit, and so on. Guard that blogging time in your schedule so you don’t get off track. Check out this post on how to blog even if you don’t have much free time.
Headlines are what first grab your reader’s attention. When you create a headline that speaks to your ideal reader’s interests, it will make them want to click and learn more.
So a headline isn’t something you just slap up at the top of your post. It’s something that you need to craft and spend time on. Not investing time into an attention-grabbing headline will make you blend in with the rest of the noise people see in their feeds.
How to fix it: Creating attention grabbing headlines is something that takes practice. Google and Pinterest of course have a ton of information on how to craft headlines that stand out on. Do a search and learn from reputable writers who have actually mastered this trait. Put time into learning how to write great headlines - it will only serve you, you blog, and book for the better.
Taking time to create the right content for your readers will greatly boost your visibility online, give your readers something they are eager to share, create deeper connections, and draw more attention to your work and book.
If you find yourself struggling in one or more areas that I listed above, don’t get down on yourself. Now that you are aware of the specific problems, you can work on the right solutions. Focus on fixing just one area at a time, and then move on to the next one.
If you’d like more information on improving your blog, we have lots of great blog posts with more information. Click here to learn more and start applying what you learn to your blog today!