How to Grow Your Audience While Supporting Your Fellow Authors
“Encourage, lift and strengthen one another. For the positive energy spread to one will be felt by us all. For we are connected, one and all.” ― Deborah Day
There is an amazing comfort in knowing that you are not alone in struggles, in celebration, in wandering, and in the journey. Don't you agree? When there is a community of like-minded individuals that you can draw from, pour into, lean on, and lift up, it makes walking through the journey so much more enjoyable and doable. The journey that an author wanders through ping-pong's between true and complete joy to lonely and desperate. That's why building a community of like-minded writers is so important. And praises be, you live in a day and age where you can tap into those communities at the click of a keystroke!
When we tear down the competitive veil that we often place between ourselves and other writers we find a connection that not only benefits one another, but also grows and expands each others fan base. When authors support one another and promote each others work, your reach doubles at the drop of a hat. Now, expanding your audience shouldn't be the main motivation behind befriending other authors...it's just an added bonus!
Here are 10 ways you can support your fellow authors and, as a bonus, grow your audience:
1) Follow them on social media
This might seem rather obvious, but you would be surprised at how many authors I find who don't do this. By "liking" other author's Facebook Pages, following them on Twitter, subscribing to their blog or newsletter, you are able to connect with fellow authors who a) might teach you a thing or two, b) become a wonderful ally, and c) show your support for what they are doing.
2) Reach out to connect
By simply leaving a message, comment or tweet to an author that you respect or who you enjoy reading, you will make a connection that will not only encourage that writer but also, just maybe, start a friendship. Put yourself in their shoes: how would you feel if a fellow author reached out to you?
3) Create an authors group
Whether it be a Facebook Group, a Google+ Hangout or Group, there are ways to connect with other writers online that can serve as a support group of sorts. You may be struggling with something that another author can speak into or vice versa. You may be wondering who to hire to design your book cover or who could format your ebook, and so on. You can tap into this community for advice, help and encouragement. This not only helps you but it helps others who are in the same boat.
4) Post reviews
Every author is looking for reviews or other publicity for their books. By posting reviews on your blog, on GoodReads or Amazon.com, you are contributing a valuable piece of publicity for other authors. And you also establish yourself as an expert within the field. By sharing your insight, knowledge and critical opinion, you not only help the author but you set yourself apart as someone who knows what they are talking about. And it also offers up the possibility that they will review your book when your release date rolls around.
5) Connect on GoodReads
I hope each and every one of you is signed up for GoodReads because it is the number one place for authors to be. GoodReads is a social media outlet for authors to not only talk about their books but also to connect with diehard readers. How fabulous is that?!? By supporting other authors by following their page, reading their books and leaving a comment and posting a review, you not only connect with them but you support them as well.
6) Be active on Amazon.com
Establishing your author page on Amazon.com and contributing by writing reviews will not only contribute to the publicity of other authors through your reviews, but it will broaden and grow your audience as well. The more active you are on Amazon the more others will see your reviews and check out your page.
7) Guest blog
By offering guest blog spots to other authors (and you doing guest blogs as well) you are not only helping to promote another author's work but you are also expanding one another's audience. Some of the biggest traffic that I and millions of others have seen on our own blogs stems from guest blogging. When the author promotes that they are featured on your blog, new traffic (and new fans!) will flock over. The same goes when you guest blog on another author's site. It's a win/win for both of you!
8) Offer endorsements
By offering endorsements for another author's website, book sleeve, LinkedIn page, etc., you are not only supporting them but you are getting your name out there as well.
9) Retweet and share links
If a member from your author community writes a great blog or has a fantastic tweet, share it with your audience! Share the love!
10) Be an encourager
The simple act of encouragement goes such a long way.
QUESTION: How has your author community benefited you as a writer? Are you looking for other authors to connect with? Leave a comment below! We would love to hear from you!
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