The Ultimate Framework For Building Your Audience
The other day I was building forts with my three year old (almost four year old!) son. If you've ever tried building something with a three year old you know it is the ultimate test in patience, bless their hearts. His idea was build a tower using his wooden blocks and put one of his blankets over it and he would have himself a fort. But, shock of all shocks, the blanket toppled the blocks over and we were left with a lumpy blanket.
When we look at building an audience online we often focus so much on growing our numbers rather than seeing the need to establish a strong framework first. When we have a framework in place it makes drawing in new fans and establishing your audience so much easier and much more effective. In other words you won't be left with a lumpy blanket.
What does that framework consist of? Well, I'm glad you asked! Below you will find The Ultimate Framework For Building Your Audience. Next time we will go even further and share with you how to take that framework and grow your audience. Good stuff, right?!? So let's get to it...
THE ULTIMATE FRAMEWORK FOR BUILDING YOUR AUDIENCE
ESTABLISH YOUR CORE MESSAGE
It doesn’t matter if you're an artist, writer, painter, producer, business owner, etc., you need to think about this: What is your message? What do you want people to walk away with every time they encounter your work? What connection do you want to make with them?
When you have a clear vision and message regarding what you want to get across to your fans, you will have content that your target audience will be drawn to. When you have insight to share, exclusive information, and an overall focus on what you want to share, you will have something to build on. Your message is a part of your brand, which is the backbone of your business. Your message is the focal point.
BUILD YOUR HOME BASE
Now that you know what your message is you need a place for your content to call "home" and direct your potential fans to, which is your website. But more importantly, your website also gives you, your products, and services credibility.
Think about it, have you ever searched for a product or service online and discovered that they don't have a website, relevant information, or web presence at all? It's incredibly frustrating! Same goes for your business. If you don't have a good looking, functional, and informative website, your building your online presence on wet sand, my friend.
The good news is that it is easier than ever to create a great and affordable website. Marcus wrote a fantastic blog several weeks ago (it focuses on artists but it applies to everyone) walking you through how to set up a website. Be sure to check out our Quick and Easy Website Set-Up and our 10 Essential Steps to Building Your Website for more information.
START A BLOG
There is a lot of competition out there for people's attention online. Who gets the most attention? Those who provide consistent, high-quality information that is of great value to their target audience. This is done through a blog. A blog is the one place on your website where the information is updated, which is a reason for people to actually revisit your website. You do not want one time visitors. You want them coming back for more.
If you are looking to drive more traffic to your website, this is the answer. When you blog regularly it shows others that you are active on your site and that you have valuable information to share that is helpful or of great interest to them. Your blog isn't a place for you to be stingy in regards to content that you share. Give them your best! Remember this: content is the new currency.
But it's also about the connection that you make with your audience through your blog that's important to remember. If you blog regularly (try blogging once a week until you get the hang of it) I guarantee you will see your audience grow.
I recently shared my Ultimate Blogging Roadmap over at our blog that you will find helpful.
MAKE THE SOCIAL MEDIA CONNECTION
If you haven't tapped into the power of social media, you are missing out on the best way to grow your audience. So what are the two social media outlets you should focus on? Facebook and/or Twitter are the two main players. But you need to be where your audience is. For example, if you are a visual artist (painter, graphic designer) Pinterest is a fantastic resource to tap into. Are you focused on video? Go to YouTube (which is the second largest search engine in the world, btw) and set your profile up.
Social media is also the megaphone for your blog content. If you have a new blog post and don’t tell anyone about it, where will it go? Your blog and social media really serve each other: social media draws attention to your blog and your blog gives you content to share on your social media outlets. Score!
Many people brush off social media because they feel it will eat up their day. Not so, my friend. There are so many tools out there that make using social media a snap. I get my social media updates done for the entire day in less than 15 minutes. Yep…15 minutes. Check out a recent blog where I shared Three Time Saving Social Media Tools.
I also posted a blog on How-To Create A Social Media Schedule that you will find helpful.
FOCUS ON YOUR AUDIENCE
It's easy to get focused on what we want to say, share or sell. When we focus on serving our audience and giving them generous content and information, that will establish trust. By establishing trust first with your fans you will not only establish die hard fans but you will create fans who want to help you spread the word about your product, service, or business. There are millions of voices online…how are you going to stand out? By providing quality content, focus on giving more than receiving from your audience, and being consistent will help you stand out from the rest of the pack.
QUESTION: How much time do you spend on your social media and online presence? Leave us a comment below!
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