Five Secrets To Dramatically Grow Your Facebook Audience
It doesn't matter if you are starting your Facebook Page from scratch or if you have seen a big lull in your Facebook efforts, it can feel overwhelming and intimidating trying to figure out how to grow your audience. We see a big, blank canvas with so much possibility yet we have no idea where to even start. How on earth do you stand out within such a saturated community like Facebook? It's not as hard as you think, and I'm going to show you how.
I'm going to start off by saying that social media isn't a quick fix. It's something that takes time to build and nurture. But if you start off on the right foot and get the ball rolling in the right direction, you will see great results.
1) Gain Information From Established Authors
If you are just starting off you really don't have much to go on in regards to knowing who your audience is. If you have been at this for a while and you haven't seen the growth that you're looking for, chances are you haven't been seen by the right people. What you can do is look at authors who already have an established audience that is similar to yours and learn from them.
Think through authors and writers who share the same genre or niche as you do. Come up with a few names and do a simple search to find out what other page their fans like. You will see a long list of pages, like what you see below, using this simple formula:
"Pages liked by people who like ___________"
So let's say your books are somewhat similar to or would fit into the same genre as Nicolas Sparks. We would type in "Pages liked by people who like Nicholas Sparks" and this would show up:
Interesting results, right? Maybe not what you expected.
What will result in this search is helpful because you now know what other pages your target audience is interested in. This information will come in very handy for the next step in our process, so keep a running list of pages from our search.
You can use this to find important information about your targeted audience like their interests, location, music, books, etc., that they are interested in to help you pinpoint your search. This is getting inside the mind of your targeted audience. You can search a wide variety of other relevant topics that can be handy. Keep a list of the results and then move on to the next step.
2) Purchase Inexpensive, Highly Targeted Facebook Ads
For a while I really didn't know how I felt about Facebook ads. I wasn't seeing the results that I wanted. But then I took the information that I found in the searches that I made, like I showed you in the first step, and it made a world of difference.
When you have the right information about your targeted audience you can narrow down the search and get your ad in front of the exact people who will be interested in what you have to offer. It's not tossing out information into the wind to see what will stick. This is focused and precise, which is so much more effective.
And best of all, it's very inexpensive. You control how long the ad will run and how much you want to spend. You can spend as little as $5/per day for a week and only pay $35! But I strongly advise you to do "pay per click" ads. This way you will only pay when someone actually clicks on your ads rather than paying when people only see the ad.
3) Create High Quality Content For Your Audience
Now that you are drawing more information in about your new audience you will know more about what interests them, what they respond to, and where they are at. By creating consistent, quality content for your Facebook Page you will not only draw in a larger audience, but you will engage, interact, and develop a relationship with them, which will develop trust. And trust is the ultimate goal with social media.
What I strongly advise you to do is create a social media content calendar to help you not only think through content that you can create but it will help you be consistent, which is the key to building a strong social media presence.
4) Experiment With Your Posts
There are loads of blog posts and articles out there that say they have the definitive way you should orchestrate your posts. But here's the thing: no two audiences are exactly alike. What might work for me might not work for you. So it takes some experimenting to see what your audience responds to.
Some options that you can try are asking questions, using strong visuals like pictures and video, inspirational quotes, articles that you find online, contests, and so on. Look at what others are doing on their page and see if it works on yours. The key is to remember that if one way isn't working, try something new.
5) Pay Attention To Your Facebook Insights
Facebook recently unveiled their new Insights and it holds a ton of excellent and important information that speaks directly into your brand's page. Inside Facebook did a great breakdown of the three most useful metrics within Facebook insights to be aware of, so take a look at that to make sure you are aware of the change. But paying attention to when your audience is on your page, what posts they respond to, what they are engaging with, and what they like, comment, and share are very important. This will let you know what is working and what's not.
Be patient and consistent. Social media isn't something that will change overnight. But these tips will help you at least get the ball rolling in the right direction.
QUESTION: How did you build your Facebook audience? What tricks did you find helpful? Leave a comment below! We'd love to hear from you.
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