What Authors Need to Know About SEO
Lately I’ve had people reach out to me saying, “I’ve been told I need to pay someone to help me with SEO (Search Engine Optimization). Can you help me with that? If not, do you have someone you could recommend?” Well I don’t really “do SEO,” but I am happy to help any website get better search rankings for free. It’s not as complicated as you might think:
- Use a website platform that handles Search Engine Optimization for you automatically (like Squarespace) and submit the website domain to Google and Bing for them to crawl and index.
- Use your website to share a steady and consistent stream of great content that naturally uses keywords in the content itself that people would use to find you.
- Create and schedule a steady and consistent stream of compelling social media posts that link to your great content on your website.
Websites that end up as top results in searches have the most traffic, and are indexed with the strongest legitimate use of keywords in the page titles, headings, and body text. Getting indexed properly of course requires that your website have the proper formatting. Google is ranking websites higher in search results that also have SSL security to protect users, as well as being mobile friendly with responsive web design coding. All of the popular CMS web hosting platforms keep up with such things so you don’t have to think about them.
Once your website is indexed by the search engines and you have that consistent content stream giving you traffic from social media to your website, only then should you invest in an “SEO specialist” whose main role would be to run ad campaigns for you.
As you have heard us say many times before, “it’s all about the content!”
If you feel like you don’t have time to create a bunch of content or manage posts for multiple social media accounts, we have something that will help. We have created a simplified process that has worked for all of our clients. And now you can learn about for yourself. The Mixtus Method will show you exactly what to share, precisely where you need to focus your time online, and give you a streamlined process along with the tools you need to save you tons of time as you get your book marketing plan done in a way that gets real results.
Once you’ve got a handle on your content strategy, here are some links if you want to dig more into SEO yourself:
- The Beginner’s Guide to SEO on Moz.com
- “Optimize Your Content” section of Google’s Search Engine Optimization (SEO) Starter Guide
- Use “Fetch as Google” to submit your website to Google
- Submit your website to Bing
- Submit your sitemap to Google (advanced)
- What Squarespace Does for SEO
- Google Keyword Planner