What is VINE and should I use it?

url

Last week Twitter unveiled a new video-sharing service called Vine and it has become quite the rage in the social media world. I can hear many of you thinking, "Woop-te-doo!" Honestly, I thought the same thing at first. It's being described as "the Instagram for video" which is a good example to compare Vine to because, truth be told, it's actually a lot of fun and it creates quite a punch. But that being said, there are quite a few red flags that go along with this new app as well. Let me give you the rundown...

WHAT IS VINE? 

Vine is an app for iOS devices (meaning iPhone users for now but will be available on additional devices soon) that capture short six second looping videos. Basically they stitch together three video clips you make (aim the camera at something and the app will tell you when to click and aim at something else) and you have yourself a short video to share with your fans and friends. BusinessInsider.com made an easy tutorial on setting up your Vine account with an example of the video at the end.

WHY SHOULD I USE IT? 

This falls under the "you don't have to use it" category, but it's an easy and free way to let your readers know a but more about you and give them a peek into your world. It's also gives those of us who are challenged in the video editing department (my hand held high on this one!) to have a simple, fun and creative way to shoot videos. 

It spurs on great creativity! For example, you could shoot three sections of what your day will include (mine would be coffee, research, and my computer) and make a little video of it. Video is a great way to interact with your fans and using Vine to create short clips is a fantastic way to do that. There is freedom to rev up those creative juices and make a video of it. 

 Screen Shot 2013-01-30 at 10.58.17 AMTHINGS TO BE AWARE OF

Obviously with the app being brand new there are going to be some hiccups. I've read a couple reports saying that some videos wouldn't upload, for example. My assumption with that problem is that too many people were using the service and it got a bit overwhelmed. Who knows. But Twitter has said it is on it and will fix them quickly.  

Facebook isn't a big fan of Vine so they have blocked it from being able to find Facebook users friends. Will this change? Who knows. But if you favor Twitter to Facebook this won't even phase you. It's a "micro-video" for a "microblogging" site so it makes sense to keep Vine posts to Twitter. 

As with all things social media, give it a shot! Play around with Vine to see if it's a good fit for you. 

QUESTION: Have you used Vine App yet? If so, what are your thoughts? Leave your comments below! Would love to hear what you think! 

Did you find this blog helpful? Share it with your friends! And if you want more information like this that we only share through email, subscribe to our newsletter and get on the list.

 

Jenn Hanson-dePaulaComment