Why Quality Content Is The Secret Sauce To Your Online Presence


One of my favorite things to do is speak to a group of college students. I got that opportunity today and we talked about online marketing, the importance of creating content, and how to effectively build an online presence. There always comes a point when the kids look like a deer in the headlights and you can tell we've hit the "overwhelmed" point. I get it. It's a lot to take in and they know it's important. 

Those talks always draw me back into how important it is to strip it all down and get back to the basics. Mainly answering this very simple question: why? 

Providing quality and consistent content has been the lifeblood of our company and to many authors, musicians, and small businesses that we have worked with. It really is the secret sauce to your online plan and strategy. But going back to why quality content is important, here's how we break it down: 

It Proves You Are An Expert 

You can say that you are good at something until you are blue in the face. Proving it by your actions (or in this case your content) speaks more than all of the hype in the world. Someone can always get you in the door. But in the end, if you can't do what you say you can do, your efforts are in vain. 

When you provide consistent, quality content to your blog (whether that be through words, video, podcast, or images) you show others that you know what you are talking about and that you are goodat what you do. When you provide proof that you are an expert in your field through quality content, all of the ads in the world couldn't make up for that!

It Develops Trust 

When you simply prove that you a) know what you're talking about, b) are good at what you do, and c) can back it up with your work, you develop something tangible with your fans: trust. Trust can not be bought, pushed or hyped. When you provide quality posts on your social media outlets, informative and interactive information on your blog, and a personable connection with fans, you will find that you have fans for life. 

It Drives Traffic 

The one way you can get fans back to your website it to give them a reason to go back there. If your website and blog are not updated, why would they even consider spending time there? When you have consistent, quality information flowing on your website/blog (and fans KNOW that you will be posting consistently) they will go back over and over again. Your blog is the one place on your website that will be consistently updated. This only drives traffic to your website, and bumps up your rating in the search engines. 

It Is Shareable 

One thing that my clients hear from me all the time is to create shareable content. What this means is to make the content so great that your fans want to (and can't wait to) share what you have posted. This is the best way to not only drive traffic to your website but to grow your audience. Always think, "How can I make this shareable?" A compelling image, video, graphic, etc., is a great way to create shareable content. 

It Creates Conversations

You want people to talk about what you share online. That goes right up there with making it shareable. When people are talking about your post, leaving comments, sharing it with their friends, and so on, it only broadens your audience. And it lets you know your fans more, and them you. Listen to what they have to say and respond to their thoughts and questions. 

While many people look at creating content as just one more thing that they have to do, look at it as an opportunity. An opportunity to not only share what you know, give fans an inside look into what you do, and share valuable information, but to also expand and grow your audience. It really is the secret ingredient you need to create a solid and growing fan base. 

QUESTION: How has creating content helped you grow your fan base? What lessons have you learned? We’d love to hear! Leave a comment below…

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