We know how it feels to try to stay on top of the ever changing digital world - Facebook updates, Twitter posts, writing blog entries, composing newsletters, blog tours, book giveaways - because being an modern author isn’t just writing a book: You’re actually running a business.

For the past 15 years we have been working with creatives in the music industry and in book publishing. We have experienced firsthand the dramatic changes both musicians and authors have had to face in taking ownership in growing their audience in a very noisy digital world. Tools like social media - which are supposed to make it easier to connect directly with our audience - have added more to our plates and left us wondering, “Is this worth my time and energy?”