We are a numbers driven society - big numbers mean big results, right? Not necessarily. If you are driving your social media numbers up just to see the counter move up, you won't see meaningful results from your efforts. The power behind social media is within connecting with the right people - your target audience. Whether that number is big or small, it's powerful if you're talking to the right people.
So how do you do that? How do you connect and communicate effectively with your Twitter followers? Here are four foundational steps you need to take:
We've all had one of those days - it feels like every ounce of creative juice has been tapped from our brain and it's difficult to come up with something to say. Especially on social media! Coming up with engaging, valuable content on a daily basis can be hard, so I wanted to make it easy for you. Here are 40 ideas to make sure you always have great interactive content to post on Twitter.
Scheduling posts to social media is hands down one of the biggest time savers you can tap into as an author. Tools like Buffer, HootSuite, and others are a lifesaver for busy authors trying to build their online presence with high quality, consistent posts.
If you were to look at the social media outlets available to connect with these management systems, you'll see that one is missing: Instagram. Instagram doesn't allow apps to post directly to their platform. If you're like me and you want to schedule multiple posts throughout the day without being tied to your computer all day, this was a problem. Especially since Instagram is such a powerful way to connect with and grow your audience.
The best way to get your tweets and Instagram posts seen is to use hashtags. I'm not saying to #userandomhashtagsthatlookfun but rather to put them to work to not only grow your audience but to create conversations around. We have an earlier post on how to best use hashtags that you should check out if you aren't familiar with them, or if you would like to know how to best use them.
But figuring out what hashtag to use can be confusing. What hashtags are being used? What hashtags are best? We've put together a strong list of hashtags specifically for authors to help in multiple scenarios.
Can you create your own hashtags for your book, promotions, etc.? Absolutely! Here's how: