I love watching movies about writers. Wonder Boys with Michael Douglas is one of my all time favorites. Adaptation is another good one. I think I love this type of movie because I so relate to the character's struggle to find their voice (or even their subject!) in the book they are writing. What am I saying - this is what EVERY author struggles with at one point or another, right?!?
The same issue can apply within marketing our books. When I talk with authors (or anyone who is interested in starting a blog) I ask them, "What has held you back from actually starting a blog?" The most common answer is that they have no idea what to actually blog about. They are having trouble finding inspiration. I totally get it - I've been there myself!
Most people just want to dive into writing, which is admirable. But when you jump into blogging without a structure in place you're going to be running around in circles and you won't see the results you're looking for.
Here are a few simple steps to help get you on the path to great long-lasting results on your blog:
When you were a kid did your parents ever tell you that just because your friends were doing something didn't mean you had to? When we first started our business I looked around at other successful businesses to see what they were doing and followed their lead. If they were doing it and were successful I should probably do that too, right?
Many times we follow the pack, doing what others are doing and not really understand why they are doing it in the first place. I've talked with many authors who said that they knew they should have a blog but didn't actually know why it's an important aspect of their online presence.
Here are the six main reasons an author should invest time into their blog:
A blog is one of the four main elements we encourage any business to have as a part of their online presence to help you connect with your target audience. So lets take a look at four popular platforms that are used for blogging. The first three are currently the most widely used (of course there are many many more out there). The fourth, Squarespace is the one we ourselves now use after switching from WordPress. We will keep this to a general overview to help you make an informed decision for which is best for you.
All the options below include the basic features every blogging platform should have: