When you were a kid did your parents ever tell you that just because your friends were doing something didn't mean you had to? When we first started our business I looked around at other successful businesses to see what they were doing and followed their lead. If they were doing it and were successful I should probably do that too, right?
Many times we follow the pack, doing what others are doing and not really understand why they are doing it in the first place. I've talked with many authors who said that they knew they should have a blog but didn't actually know why it's an important aspect of their online presence.
Here are the six main reasons an author should invest time into their blog:
A blog is one of the four main elements we encourage any business to have as a part of their online presence to help you connect with your target audience. So lets take a look at four popular platforms that are used for blogging. The first three are currently the most widely used (of course there are many many more out there). The fourth, Squarespace is the one we ourselves now use after switching from WordPress. We will keep this to a general overview to help you make an informed decision for which is best for you.
All the options below include the basic features every blogging platform should have:
Yesterday we received the weekly newsletter from our son's school in which there was a request for help translating future newsletters into Spanish. Being a multilingual person, I know first hand what a pain translating things can be. My very first job in high school was translating financial documents from Spanish and Portuguese into English for my friend's mom's credit bureau. Hope I didn't translate anything wrong...
The internet has literally obliterated borders and allows anyone to easily reach people on the other side of the planet. So how do you connect with new audiences in new international markets without speaking their language?
Last week Marcus and I attended a "welcome home" party for a dear friend who just moved back to Nashville. We knew several people at the party but a large majority of the people there were new faces. When we finally connected with our friends they introduced us to multiple people there and started conversations between us and our new acquaintances. It was a seamless way to connect with new people and develop new friendships.