Email has been a part of our everyday communication for years. It blows my mind that some of you never knew a world without email. I'm only 35 years old and I can say, "Gee, I remember the days when we didn't have email and we wrote letters!" But even more so than email we also have social media outlets to add to the list. Yes, we have a lot on our plate. But does that mean we should sidestep some simple etiquette when it comes to our digital communications? Nope. So, in the most respectful tone,...

So you have a video that you want to upload to YouTube...now what? Since YouTube is the second largest search engine in the world (right after Google) using this powerful resource to not only host your videos but get you and your brand in the face of more potential fans & buyers. But in order for your videos to actually be discovered you need to make sure you are set up properly. Here's how... SIGN-UP 1) Sign-up for a YouTube account: Getting your account set up is very easy. Just go to YouTube.com...

There are many things in life that are black and white. Good and bad, right and wrong...they are pretty obvious. But with social media it can be tricky. It's not just a black and white issue. Each audience and tribe is different. What might work for you might not work for me. That's why it's so important for us to know WHO our audience is. Thankfully there are some "rules" that apply to everyone across the...

“I just don’t know if I have time for social media,” is a comment that I hear all the time. Everyone is busy and everyone has a lot on their plate. But as an author, musician, or small business owner, you can’t afford NOT to invest your time in social media. It’s a vital aspect of growing your platform, online presence and, most importantly, your career. 

UPDATE: Information and links to Flavors.me have been added.
  When you’re getting your business started, you probably can’t afford to pay a website designer thousands of dollars for a custom website.  Since we recommend not using  Facebook or Myspace (does anyone still use Myspace?) as your main website, here are some steps for a quick, easy and cheap temporary solution to you started with your web presence: Register your...