Confession time: I've been feeling very scattered. I share this with you all because I know at one point or another you've felt the same way. Maybe you feel that way right now. And when we find little pockets of help to ease that scattered feeling, even if it's something small, it tends to make a world of difference.
A few weeks ago I was consulting a client who was feeling incredibly scattered and overwhelmed with his social media. He has a busy life and the last thing he needed was more added to his plate. I could absolutely relate - as a business owner and a wife/mom with a busy home life, I needed to find a way to help organize all of my social media posts and create ease in scheduling them.
Here's a question for you: How many books do you have on your bookshelf or on your e-reader that have been sitting there unopened for months - or, if you're like me, have been sitting there for years? I'm willing to bet that every single one of us has at least a handful of books that we haven't cracked open or have had "good intentions" of reading.
Why haven't you gotten to them? What is holding you back from reading those books?
My next question is why did you buy those books in the first place? Were they on sale? What was the initial spark that made you purchase that book?
A few weeks ago I was speaking at a symposium for authors regarding social media. We were talking about Twitter when someone asked, "How do I find my audience on Twitter? I seem to only connect with other authors, which is fine, but I want to connect with people who are interested in reading my book."
Do you struggle with this as well? I sure did. When I first started using Twitter years ago I seemed to only have followers who were other social media or marketing experts. It's great to connect with those people but I wanted to help authors and connect with them - not other experts!
So how does one remedy this? How do you connect with potential readers on Twitter?
Are you frustrated with Facebook? Yeah, me too. Are you tired of putting time and energy into posts and not seeing results or growing your fan base? I hear ya! A few weeks ago we shared a blog post about more changes that were coming to Facebook and we received a ton of feedback and frustrations that many of you have been dealing with.
We are often asked by authors what social media platform we recommend and what we have seen the most success with. Without question it is Twitter. But this answer seems to scare some authors because they feel too overwhelmed by Twitter or they are more comfortable using Facebook because it is familiar to them.
So I wanted to address some of those frustrations while giving you a guide and some practical steps to deal with these Facebook challenges, along with offering some additional options.