The other day I was catching up on my Twitter feed and my 5-year-old comes over and taps me on the arm and says: "Father, when you are done reading I would really enjoy some time playing with you..." Nope. That's not how it goes. "STOP JUMPING ON THE COUCH!... DON'T THROW YOUR LEGOS DOWN THE STAIRS!... STOP KICKING THE DOG!" My son is not a monster - he just wants attention and is behaving in a way that he feels is the most effective way to get it.
Sometimes I feel like my 5-year-old is in charge of some people's internet marketing! [Pop-up obscures the news article I was reading.] SIGN UP NOW TO RECEIVE TIPS ON [BLA BLA BLA]!
A newsletter list is one of the most powerful and effective marketing resources you have as an author. It's a group of people who trust you, who want to hear more from you, and value what you have to say. While social media is an important factor in your online marketing plan, it's really the first step in building your online audience in a solid and effective way.
Something I've been putting into practice lately is the art of minimalism. Keeping things as simple as possible but getting the most use out of what we have. For example, investing in fewer, higher quality clothes that we can mix and match to get the most use out of. Or finding a reclaimed piece of wood to turn into a lovely headboard or bench. It's streamlining at its best - getting more bang for your buck.
The same goes for your blog - you have amazing, high quality content that you want to get the most out of, but don't want to add more to your to-do list. There are multiple ways to broaden your reach online without having to add to your workload. By tapping into content that you've already created you can "expand your brand" by branching out into different areas - it's making the most out of what you already have in place.
Here are six ways to not only keep your blog content alive, but also provide you with additional promotional components:
I love watching movies about writers. Wonder Boys with Michael Douglas is one of my all time favorites. Adaptation is another good one. I think I love this type of movie because I so relate to the character's struggle to find their voice (or even their subject!) in the book they are writing. What am I saying - this is what EVERY author struggles with at one point or another, right?!?
The same issue can apply within marketing our books. When I talk with authors (or anyone who is interested in starting a blog) I ask them, "What has held you back from actually starting a blog?" The most common answer is that they have no idea what to actually blog about. They are having trouble finding inspiration. I totally get it - I've been there myself!