Scheduling posts to social media is hands down one of the biggest time savers you can tap into as an author. Tools like Buffer, HootSuite, and others are a lifesaver for busy authors trying to build their online presence with high quality, consistent posts.
If you were to look at the social media outlets available to connect with these management systems, you'll see that one is missing: Instagram. Instagram doesn't allow apps to post directly to their platform. If you're like me and you want to schedule multiple posts throughout the day without being tied to your computer all day, this was a problem. Especially since Instagram is such a powerful way to connect with and grow your audience.
The best way to get your tweets and Instagram posts seen is to use hashtags. I'm not saying to #userandomhashtagsthatlookfun but rather to put them to work to not only grow your audience but to create conversations around. We have an earlier post on how to best use hashtags that you should check out if you aren't familiar with them, or if you would like to know how to best use them.
But figuring out what hashtag to use can be confusing. What hashtags are being used? What hashtags are best? We've put together a strong list of hashtags specifically for authors to help in multiple scenarios.
Can you create your own hashtags for your book, promotions, etc.? Absolutely! Here's how:
Confession time: I've been feeling very scattered. I share this with you all because I know at one point or another you've felt the same way. Maybe you feel that way right now. And when we find little pockets of help to ease that scattered feeling, even if it's something small, it tends to make a world of difference.
A few weeks ago I was consulting a client who was feeling incredibly scattered and overwhelmed with his social media. He has a busy life and the last thing he needed was more added to his plate. I could absolutely relate - as a business owner and a wife/mom with a busy home life, I needed to find a way to help organize all of my social media posts and create ease in scheduling them.
Here's a question for you: How many books do you have on your bookshelf or on your e-reader that have been sitting there unopened for months - or, if you're like me, have been sitting there for years? I'm willing to bet that every single one of us has at least a handful of books that we haven't cracked open or have had "good intentions" of reading.
Why haven't you gotten to them? What is holding you back from reading those books?
My next question is why did you buy those books in the first place? Were they on sale? What was the initial spark that made you purchase that book?