We all want our book to be successful, to reach as many people as possible. But one thing that I see over and over again is that authors and publishers do not allow enough time to properly set up a book for a successful launch. Especially for new authors.
In today's world, a successful book launch needs more than just a month or two set up before the release date, especially if you don't have an established audience or a strong presence online.
But if you find yourself in this situation, don't panic. Here's what you need to do:
I'm not gonna lie - for the past few weeks my brain has been fried. I feel like I'm in a Loony Tunes cartoons where they lift up Bugs Bunny's head and only see dust rolling around in there. Between a busy work schedule, family time, selling our house and buying a new home, my creative juices have been spent elsewhere.
I know I'm not alone in this because we are all busy and wear many hats. We all have so much going on that sometimes the thought of wringing out the creative juices for a blog is the absolute last thing our brain can handle.
So I'm going to let you in on my little secret. This is what I do when my creativity is absolutely bone dry and I need some help coming up wit topics for our blog. Here are my seven idea generators:
If you were to stop by our house on an average Saturday morning, you would see our son playing Lego, Marcus catching up on his Twitter feed, and me devouring my Pinterest page. I don't know what it is about Saturday morning and Pinterest, but they go together like peanut butter and jelly for me.
And I'm not alone with my slight obsession with Pinterest: 72.5 million people (71% of that number are women) flock to the site. What's even more impressive - "According to Pinterest, 93 percent of Pinners (male and female) shopped online in the past six months.
We are a numbers driven society - big numbers mean big results, right? Not necessarily. If you are driving your social media numbers up just to see the counter move up, you won't see meaningful results from your efforts. The power behind social media is within connecting with the right people - your target audience. Whether that number is big or small, it's powerful if you're talking to the right people.
So how do you do that? How do you connect and communicate effectively with your Twitter followers? Here are four foundational steps you need to take: