Nothing beats communicating with someone face-to-face. Even those of us who are fierce introverts (myself included!) we were all made for human interaction and personable connection.
An author recently asked me a question that everyone will face as technology continues to advance. She said, “My books seem to do best in person when people can peek through them and meet the author. How do I do better digital marketing to get sales when not face-to-face?”
So I thought I would change things up a bit and do a video blog on this topic.
I recently asked my Instagram community to share their book marketing questions, and I received quite a few requests regarding book reviews. This is actually a pretty big subject because today, more than ever, we have so many review options available. And this only makes it all the more overwhelming, right?
Well, today I’ll not only give you clarity on the process but also give you some practical and helpful information so you can put them into practice for your own book.
About four months ago, I decided to adjust which social media outlets I was going to focus on to connect with my ideal reader. Like many of you, I’ve been frustrated with Facebook and wanted to take a new approach. This included a more concentrated effort towards Pinterest.
But I wanted to go a bit deeper with you and share some very practical and powerful ways to actually boost your Pinterest traffic to see some significant results. This is what I have done with our business and I’ve seen amazing results. And I hope you do as well!
I have to admit, I was a little leery of Instagram Stories when it was released a few months ago, but it has very quickly become one of my favorite things about Instagram. It’s a great way to get to know your readers as well as bringing you, your books, and your brand to life. And it’s a lot of fun!
If you’re familiar with Snapchat, Instagram Stories is basically the same thing. What’s great about it is that your Instagram Story is only available for 24 hours and then it disappears. So if you’ve ever been concerned about posting too often on Instagram, no need to worry anymore. Stories don’t show up in the feed so readers will make a conscious effort to see what you share, which is very cool.
A few weeks ago I wrapped up the latest round of calls with authors for our one-on-one coaching services, and one of the topics that we cover in the program is creating and sharing valuable content on social media. A question that continued to pop up was, “What kind of content do I share on Instagram?”
Like most social media outlets, many authors are using Instagram just to promote or talk about their book. And let’s face it, your posts can get pretty boring if your pictures and conversations only focus on one thing. You don’t want readers to blow past your pictures in their feed or unfollow you - you want those images to catch their eye, read your caption, click on your profile and get to know you more.
But how do you do that? Well, we are going to answer that today with 10 types of content that authors can share on Instagram. This will help you curate and create content that will activate conversations, grow your audience and give your feed a cohesive and polished look.