As authors, we are overwhelmed with options, opinions, and being told “this is what you HAVE to do to see success on social media!” But let’s face it, many of us simply don’t have the time. We can’t squeeze another minute out of our day!
I’ve talked with many authors who are only able to squeeze their writing in during their kid's nap time, or during a quick break at work, or in the very early hours while their family is sleeping. I want you to know that I get it and I’ve been there! When Isaac was a baby I was juggling the exhausting job of being a new mom, trying to work full time and grow our business.
This week we are going to round out our three part series on how to create a powerful and effective book launch. We've covered the Attraction Phase, the Promotional Phase, and today we are going to tackle the Follow-Up Phase.
Whether you’re self published or traditionally published author, you have to make a plan to continually drive awareness that your book is out there. Today we are going to focus on how to do that. I’ll share some ideas, some direction, and even give you a free download that ties all three phases of a book launch together.
Over the past few weeks we’ve been talking about the three phases of a successful book launch. We’ve covered the first step, which is the Attraction Phase, and now we are going to move on to the second step, the Promotional Phase.
I’ve talked to so many authors who say, “I hate marketing! I feel so uncomfortable pushing the sale of my book! It’s so slimy!”
This reiterates why the Attraction Phase is so incredibly important. When you have taken the time to connect with and attract the right people who WANT to hear from you and know more about your book, telling them about your book won’t be a problem. It’s a lot easier to sell to people who are already interested in what you have to say. It removes the icky factor of marketing.
So let’s jump into the Attraction Phase - specifically, what you should talk about on social media during this time. This phase is the most important because it's what sets you up for a successful launch. You must already have your readers' attention and trust in order to make any impact in promoting your book.
This is my favorite phase because it’s simply connecting with other people who share similar interests and passions. It’s about taking your author hat off and replacing it with your relationship hat.