Connecting
Authors with
their Readers

An important detail that’s often overlooked or slapped together at the last minute is the bio or about section on social media outlets. It’s one of those details that we put off because we simply don’t know what to say. 

Your bio is one of the most important aspects of your social media platform. It’s your five-second opportunity to hook new readers and tell them why they should follow you.

Blogging is one of those tasks for an author that gets a bad rap. It's chalked up to something you have to do but don't really see the point.  

Kind of like when you were a kid and your mom would tell you to do something and you'd say, "But whyyyyy?" And she'd respond with a "Because I said so!" 

When it comes to blogging, the best reason comes in the answer to "why". 

Most people just want to dive into writing, which is admirable. But when you jump into blogging without a structure in place you're going to be running around in circles and you won't see the results you're looking for.

Here are a few simple steps to help get you on the path to great long-lasting results on your blog:

Since publicity plays such a big part in marketing your book, I thought I would go to the very top to get some insight, direction, and answers for you.

Jennifer Smith, who served as the Vice President over Marketing and Publicity for a division of Simon & Schuster, was kind enough to answer some questions.

And let me tell you, she's the best of the best! She shares with us some very valuable information that you can apply to your publicity and marketing strategy. 

The first time I tried to sit in front of a camera to do a quick two minute video it took well over an hour. It was a mess. I kept stumbling over my words, my mouth got dry, I was nervous and...uff...it just wasn't good. 

So when Facebook announced Facebook Live I thought, "Oh isn't that nice....I won't be doing THAT anytime soon!" If I couldn't do a simple two minute video how could I do something LIVE?? 

I have a feeling many of you might relate to that statement. What if I screw up? What if no one shows up? What on earth do I talk about? What if I have a coughing fit? 

There are a million "what if" hesitations that we toss out there. I know because I've been there and used every single one of them! 

But here's the deal - Facebook Live is, hands down, one of the best ways that you can boost your engagement and visibility on Facebook. If your reach is struggling and you don't have a budget for Facebook ads, Facebook Live is the answer.