Over the past few weeks we’ve been talking about the three phases of a successful book launch. We’ve covered the first step, which is the Attraction Phase, and now we are going to move on to the second step, the Promotional Phase.
I’ve talked to so many authors who say, “I hate marketing! I feel so uncomfortable pushing the sale of my book! It’s so slimy!”
This reiterates why the Attraction Phase is so incredibly important. When you have taken the time to connect with and attract the right people who WANT to hear from you and know more about your book, telling them about your book won’t be a problem. It’s a lot easier to sell to people who are already interested in what you have to say. It removes the icky factor of marketing.
So let’s jump into the Attraction Phase - specifically, what you should talk about on social media during this time. This phase is the most important because it's what sets you up for a successful launch. You must already have your readers' attention and trust in order to make any impact in promoting your book.
This is my favorite phase because it’s simply connecting with other people who share similar interests and passions. It’s about taking your author hat off and replacing it with your relationship hat.
Done right, blog tours can be a great way to expand your audience, give you much needed publicity for your new book, and help you gain credibility. In many cases, blog tours have the potential to reach as many people as traditional media outlets, and they target your ideal reader. With a little know-how, an author can organize and coordinate a blog tour themselves without having to depend on a publisher or publicity team.
So I would like to offer you the information you need to see success with your blog tour here in this post. I’m also proving a FREE blog tour worksheet that you can download at the end of this post to help you plan and organize your tour. Here’s the steps to get your blog tour up and running...