So let’s jump into the Attraction Phase - specifically, what you should talk about on social media during this time. This phase is the most important because it's what sets you up for a successful launch. You must already have your readers' attention and trust in order to make any impact in promoting your book.
This is my favorite phase because it’s simply connecting with other people who share similar interests and passions. It’s about taking your author hat off and replacing it with your relationship hat.
Done right, blog tours can be a great way to expand your audience, give you much needed publicity for your new book, and help you gain credibility. In many cases, blog tours have the potential to reach as many people as traditional media outlets, and they target your ideal reader. With a little know-how, an author can organize and coordinate a blog tour themselves without having to depend on a publisher or publicity team.
So I would like to offer you the information you need to see success with your blog tour here in this post. I’m also proving a FREE blog tour worksheet that you can download at the end of this post to help you plan and organize your tour. Here’s the steps to get your blog tour up and running...
A few weeks ago I posted the following picture on Twitter with the caption: People buy what they VALUE. Create quality books, engaging social media interactions and blog posts. They all add value!
An author replied to the tweet with this question: But how will they know if what you say has value until they buy it? Great question!
Everything that you do online - from the design of your website header to your interactions on social media - provides incredible value to your readers. Every detail says something and shines a light on the perceived quality of your book.