A few weeks ago I posted the following picture on Twitter with the caption: People buy what they VALUE. Create quality books, engaging social media interactions and blog posts. They all add value!
An author replied to the tweet with this question: But how will they know if what you say has value until they buy it? Great question!
Everything that you do online - from the design of your website header to your interactions on social media - provides incredible value to your readers. Every detail says something and shines a light on the perceived quality of your book.
Blogging is a subject for which there are many different opinions among writers. Some say you absolutely have to have a blog, others say it’s a waste of time. Some see great success with their blog, while others only hear crickets in response to their posts.
It’s also a question I’m asked at least once a week - do authors need a blog?
Nothing beats communicating with someone face-to-face. Even those of us who are fierce introverts (myself included!) we were all made for human interaction and personable connection.
An author recently asked me a question that everyone will face as technology continues to advance. She said, “My books seem to do best in person when people can peek through them and meet the author. How do I do better digital marketing to get sales when not face-to-face?”
So I thought I would change things up a bit and do a video blog on this topic.