One of the biggest misconceptions that many authors have is that it’s going to cost them hundreds or even thousands of dollars to market their book.
That’s simply not the case.
Spending thousands of dollars on marketing isn’t a guarantee that your book will sell - not by a long shot. In today’s digital world, there are many opportunities and resources for authors to connect with readers, grow their audience, and sell more books.
One of our most popular blog posts from the past few years was called 50 Blog Topics for Fiction Writers. I had a conversation with a fiction writer who said, "I write fiction - why would I need a blog? What on earth would I write about?"
That conversation inspired the blog post. And from the response that we got, it was a question that many fiction writers were asking as well.
For years I've heard from publishers, agents, and authors that they didn't think blogs were necessary for fiction writers. I 100% disagree.
If you’re looking to increase engagement and visibility online, something you should strongly consider is to incorporate more video into your strategy. Video is the future - especially when it comes to social media.
Oftentimes when we think about video, thoughts of expensive equipment, lighting, editing, let alone having to step in front of the camera come to mind and we instantly dismiss it.
The great thing is that even incorporating a little movement or animation into a meme or photo is a simple and powerful way to add video to your social media strategy.
Better yet, it's easy to do and you can do it for FREE!