About four months ago, I decided to adjust which social media outlets I was going to focus on to connect with my ideal reader. Like many of you, I’ve been frustrated with Facebook and wanted to take a new approach. This included a more concentrated effort towards Pinterest.
But I wanted to go a bit deeper with you and share some very practical and powerful ways to actually boost your Pinterest traffic to see some significant results. This is what I have done with our business and I’ve seen amazing results. And I hope you do as well!
I have to admit, I was a little leery of Instagram Stories when it was released a few months ago, but it has very quickly become one of my favorite things about Instagram. It’s a great way to get to know your readers as well as bringing you, your books, and your brand to life. And it’s a lot of fun!
If you’re familiar with Snapchat, Instagram Stories is basically the same thing. What’s great about it is that your Instagram Story is only available for 24 hours and then it disappears. So if you’ve ever been concerned about posting too often on Instagram, no need to worry anymore. Stories don’t show up in the feed so readers will make a conscious effort to see what you share, which is very cool.
A few weeks ago I wrapped up the latest round of calls with authors for our one-on-one coaching services, and one of the topics that we cover in the program is creating and sharing valuable content on social media. A question that continued to pop up was, “What kind of content do I share on Instagram?”
Like most social media outlets, many authors are using Instagram just to promote or talk about their book. And let’s face it, your posts can get pretty boring if your pictures and conversations only focus on one thing. You don’t want readers to blow past your pictures in their feed or unfollow you - you want those images to catch their eye, read your caption, click on your profile and get to know you more.
But how do you do that? Well, we are going to answer that today with 10 types of content that authors can share on Instagram. This will help you curate and create content that will activate conversations, grow your audience and give your feed a cohesive and polished look.
Inspiration is a good thing. Especially when you’re struggling to figure out how to do something really well. I’m sure that you can recall times where you’ve seen an image or heard a story that sparked a new idea in your mind and you ran with it.
A few weeks ago I was chatting with an author about her struggles in trying to figure out what to post on her social media outlets. I shared with her some examples and it was like I could see the lightbulb light up over her head - she got it! Just a few examples were what she needed to get the ball rolling and create her own posts and images that spoke directly to her ideal reader.
If you haven’t tapped into Pinterest to connect with readers, you might be missing out on a huge opportunity! Granted, Pinterest isn’t for everyone and you need to determine if your ideal reader is on Pinterest. But if your readers do fall into the Pinterest category, hold on to your hats!
There is a right and a wrong way to use Pinterest for book marketing. Today we are going to focus on how you can take your Pinterest account to the next level and create genuine and authentic connections with your readers and grow your audience.