7 Amazing Tools to Simplify Instagram for Authors

Instagram is by and far my favorite social media outlet. I know I’m not supposed to play favorites, but it is!  

I know that trying to manage a thriving Instagram profile, a writing career, family, and other life demands can be time-consuming and completely overwhelming. 

Who has time for it all?!? 

Well, I’m going to share with you seven of my favorite tools that help us manage Instagram for our business and our clients that give us fantastic results. 

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How Authors Can Market A Book With No Money

One of the biggest misconceptions that many authors have is that it’s going to cost them hundreds or even thousands of dollars to market their book. 

That’s simply not the case. 

Spending thousands of dollars on marketing isn’t a guarantee that your book will sell - not by a long shot. In today’s digital world, there are many opportunities and resources for authors to connect with readers, grow their audience, and sell more books. 

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100 NEW Blog Topics for Fiction Writers

One of our most popular blog posts from the past few years was called 50 Blog Topics for Fiction Writers. I had a conversation with a fiction writer who said, "I write fiction - why would I need a blog? What on earth would I write about?"

That conversation inspired the blog post. And from the response that we got, it was a question that many fiction writers were asking as well. 

For years I've heard from publishers, agents, and authors that they didn't think blogs were necessary for fiction writers. I 100% disagree. 

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How Authors Can Create Easy and Quick Animated Videos For Social Media for FREE

If you’re looking to increase engagement and visibility online, something you should strongly consider is to incorporate more video into your strategy. Video is the future - especially when it comes to social media. 

Oftentimes when we think about video, thoughts of expensive equipment, lighting, editing, let alone having to step in front of the camera come to mind and we instantly dismiss it. 

The great thing is that even incorporating a little movement or animation into a meme or photo is a simple and powerful way to add video to your social media strategy. 

Better yet, it's easy to do and you can do it for FREE!  

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How To Easily Create a Year's Worth of Amazing Newsletter Content

Tell me if this sounds familiar: 

I have a blog, so why do I need a newsletter?

No one reads newsletters! Why even bother? 

I don’t want to bother people with a newsletter. 

I don’t have time to write a newsletter! 

I’ve heard it all. And I get it! When we first started Mixtus Media I put off starting a newsletter because I had those same thoughts running through my head. 

But here’s the thing: a newsletter is one of the most important assets to incorporate into your book marketing plan. 

Why? Because you have control. You aren’t held captive by analytics, Facebook rules, gatekeepers, and so on. You own the content, how it looks, how it’s distributed, and who it goes to. 

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How To Market Your Book Before You Finish Writing It

You’ve probably heard me say that marketing your book begins the minute you start writing. 

But how do you actually do that? 

When we think of marketing we think about promoting or encouraging people to buy our book. 

But effective modern marketing is so much more than that. It’s about connecting with people who are interested in the same things as you. 

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25 Newsletter Incentive Ideas for Fiction Authors

When a reader signs up for your newsletter, they are moving from a mere spectator to a participant - someone who is one step closer to buying your book. 

The key to growing a solid and thriving newsletter is to approach the process from the viewpoint of your readers. This will give you more clarity in what to provide for your readers and it will make your newsletter so much more effective.

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The Author's Social Media Bio Formula

An important detail that’s often overlooked or slapped together at the last minute is the bio or about section on social media outlets. It’s one of those details that we put off because we simply don’t know what to say. 

Your bio is one of the most important aspects of your social media platform. It’s your five-second opportunity to hook new readers and tell them why they should follow you.

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5 Easy Steps to a Successful and Effective Blog

Blogging is one of those tasks for an author that gets a bad rap. It's chalked up to something you have to do but don't really see the point.  

Kind of like when you were a kid and your mom would tell you to do something and you'd say, "But whyyyyy?" And she'd respond with a "Because I said so!" 

When it comes to blogging, the best reason comes in the answer to "why". 

Most people just want to dive into writing, which is admirable. But when you jump into blogging without a structure in place you're going to be running around in circles and you won't see the results you're looking for.

Here are a few simple steps to help get you on the path to great long-lasting results on your blog:

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