5 Steps To Unlimited Growth and Reach On Social Media

Are you flat out frustrated with social media? Are you not seeing results, activity, or conversations that you want and need to see growth and improved book sales? 

I hear you and feel your pain. It’s frustrating when you put all that time, effort, and sometimes money into social media and see nothing happen. You understand the value and know that social media is an important and vital part of your overall online presence. But when you don’t see results from your efforts, you feel like simply giving up. 

To help those of you who are facing this situation, I wanted to share some valuable information that you can apply today to see some significant changes in your social media. 

130+ of the Best Hashtags for Authors on Instagram

Authors need to know more than what kind of content to share on Instagram. When used correctly, hashtags can help authors connect with new readers and grow a massive audience on Instagram. Hashtags are how people find things that they are looking for on Instagram. It's also a fantastic way for you to connect with readers you might not have discovered otherwise. 

More often than not, when I see authors struggling with Instagram, they are not using Hashtags or they aren't using them correctly. 

8 Ways Busy Authors Can Get Social Media Done

As authors, we are overwhelmed with options, opinions, and being told “this is what you HAVE to do to see success on social media!” But let’s face it, many of us simply don’t have the time. We can’t squeeze another minute out of our day! 

I’ve talked with many authors who are only able to squeeze their writing in during their kid's nap time, or during a quick break at work, or in the very early hours while their family is sleeping. I want you to know that I get it and I’ve been there! When Isaac was a baby I was juggling the exhausting job of being a new mom, trying to work full time and grow our business. 

The Secret To Consistent Book Sales (PLUS a free worksheet!)

This week we are going to round out our three part series on how to create a powerful and effective book launch. We've covered the Attraction Phase, the Promotional Phase, and today we are going to tackle the Follow-Up Phase.  

Whether you’re self published or traditionally published author, you have to make a plan to continually drive awareness that your book is out there. Today we are going to focus on how to do that. I’ll share some ideas, some direction, and even give you a free download that ties all three phases of a book launch together. 

How to promote your book for a successful launch

Over the past few weeks we’ve been talking about the three phases of a successful book launch. We’ve covered the first step, which is the Attraction Phase, and now we are going to move on to the second step, the Promotional Phase. 

I’ve talked to so many authors who say, “I hate marketing! I feel so uncomfortable pushing the sale of my book! It’s so slimy!” 

This reiterates why the Attraction Phase is so incredibly important. When you have taken the time to connect with and attract the right people who WANT to hear from you and know more about your book, telling them about your book won’t be a problem.  It’s a lot easier to sell to people who are already interested in what you have to say. It removes the icky factor of marketing.

The First And Most Important Element For A Successful Book Launch

So let’s jump into the Attraction Phase - specifically, what you should talk about on social media during this time. This phase is the most important because it's what sets you up for a successful launch. You must already have your readers' attention and trust in order to make any impact in promoting your book. 

This is my favorite phase because it’s simply connecting with other people who share similar interests and passions. It’s about taking your author hat off and replacing it with your relationship hat. 

3 Simple And Smart Steps To Set Up A Successful Book Launch

The time between writing a book and releasing it to the world is a rather gray area when it comes to social media. Have you found yourself asking questions like…

When do I start talking about my book? 

I don’t want to give away too much about my book, but what do I talk about on social media? 

What do I talk about to get people excited without giving away the plot? 

Questions like that pop up for every author. It feels like a fine line to walk, but I want to clear that up for you today. 

How To Set Up A Successful Blog Tour + A FREE Guide

Done right, blog tours can be a great way to expand your audience, give you much needed publicity for your new book, and help you gain credibility. In many cases, blog tours have the potential to reach as many people as traditional media outlets, and they target your ideal reader.  With a little know-how, an author can organize and coordinate a blog tour themselves without having to depend on a publisher or publicity team. 

So I would like to offer you the information you need to see success with your blog tour here in this post. I’m also proving a FREE blog tour worksheet that you can download at the end of this post to help you plan and organize your tour. Here’s the steps to get your blog tour up and running...