Tell me if this sounds familiar:
I have a blog, so why do I need a newsletter?
No one reads newsletters! Why even bother?
I don’t want to bother people with a newsletter.
I don’t have time to write a newsletter!
I’ve heard it all. And I get it! When we first started Mixtus Media I put off starting a newsletter because I had those same thoughts running through my head.
But here’s the thing: a newsletter is one of the most important assets to incorporate into your book marketing plan.
Why? Because you have control. You aren’t held captive by analytics, Facebook rules, gatekeepers, and so on. You own the content, how it looks, how it’s distributed, and who it goes to.Read More