Blogging is one of those tasks for an author that gets a bad rap. It's chalked up to something you have to do but don't really see the point.
Kind of like when you were a kid and your mom would tell you to do something and you'd say, "But whyyyyy?" And she'd respond with a "Because I said so!"
When it comes to blogging, the best reason comes in the answer to "why".
Most people just want to dive into writing, which is admirable. But when you jump into blogging without a structure in place you're going to be running around in circles and you won't see the results you're looking for.
Here are a few simple steps to help get you on the path to great long-lasting results on your blog: