EPISODE FORTY EIGHT

TikTok has made a massive impact on the world of social media - and nearly every outlet has tried to mimic TikTok's features. So as users, what can we learn from from TikTok? In this episode, Jenn and Marcus discuss what TikTok is doing really well and how we can apply it to our marketing strategies.

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EPISODE FORTY SEVEN

Chances are that you've experienced less engagement on Instagram lately. You're not alone! In this episode Jenn & Marcus discuss ways that authors can boost their engagement and see better results. 

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EPISODE FORTY SIX

One of the biggest struggles authors face on social media is knowing how to actually find their readers. Jenn and Marcus discuss two ways that you can do just that on any social media platform. 

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EPISODE FORTY FIVE

We are all looking for ways to save time and money with our marketing. But with so many options, it can be hard to figure out which are best. In this episode Jenn and Marcus share their favorite free online tools that make life easier.

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EPISODE FORTY FOUR

Getting reviews on Amazon can feel like pulling teeth. But they are very important to your overall marketing. In this episode, Jenn & Marcus discuss ways that you can boost your review and keep them coming in. 

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EPISODE FORTY THREE

A book marketing strategy is an author's game plan - it helps authors know what to do to connect with readers. Without a strategy, it can leave authors struggling and feeling overwhelmed. In this episode Jenn and Marcus map out a strategy that you can use to market your book. 

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EPISODE FORTY TWO

Giving away books and other prizes used to be a go-to strategy for growing on social media. But is it still relevant? And does it actually work? In this episode, Jenn and Marcus discuss if this is a reliable strategy and how you can best use giveaways for your book promotions.

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EPISODE FORTY ONE

When it comes to successfully marketing your book, there's an important element that you need: information. In this episode, Jenn and Marcus discuss how you can use Instagram to discover exactly what your readers want and how you can put it to work.

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EPISODE FORTY

When it comes to successfully marketing your book, there's an important element that you need: information. In this episode, Jenn and Marcus discuss how you can use Instagram to discover exactly what your readers want and how you can put it to work.

Listen ➛

EPISODE THIRTY NINE

Putting yourself and your book out into the world can be scary - especially for introverts. But to see book sales and to grow your platform, it's a must. In this episode Jenn and Marcus discuss some tools that authors can use to market their book - even if you're an introvert!

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EPISODE THIRTY EIGHT

Have you ever wondered, "What's the difference between subscribing to a blog and subscribing to a newsletter?" We know this can be confusing for some authors, so Jenn and Marcus differentiate between the two and give an overview of the pieces required to get your newsletter rolling.

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EPISODE THIRTY SEVEN

As an author, it can be difficult to navigate where you should be online to grow your audience and see the best results. In this episode, Jenn and Marcus talk about how authors can find the best place to connect with their ideal readers, see greater results, and actually enjoy the process.

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EPISODE THIRTY SIX

Are you basing your entire marketing strategy on other people's connections? Whether that be influencers, media, friends, or organizations - depending on others to sell your book is not sustainable. In this episode Jenn and Marcus talk about what authors need to focus on to continue book sales, build a solid marketing foundation, and see better results.

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EPISODE THIRTY FIVE

One of the best ways to set ourselves up for success is to create a plan with clear goals. In this episode, Jenn and Marcus discuss how authors can create a doable plan to see success. No matter if you're listening to this at the end of the year or in the middle of July, this episode will help you!

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EPISODE THIRTY FOUR

Sometimes we think that if we stop, even for a second, all of the plates we are spinning will fall down. But the truth is, every single one of us needs to take a break. In this episode Jenn shares her own experience with stepping away for a bit. 

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EPISODE THIRTY THREE

Your book has a long life ahead of it - well beyond the release date. In fact, the majority of your sales will come well after the release. So why are authors struggling to keep sales alive? Jenn and Marcus dive into this and share some easy to apply tips to keep sales flowing well beyond your book's release.

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EPISODE THIRTY TWO

You've heard us say many times that a newsletter is the most important tool in your marketing toolbox. But where do you start? What do you put in your newsletter? How do you grow? In this episode, Jenn & Marcus break it down for you.

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EPISODE THIRTY ONE

Should authors be on Instagram, TikTok or both? Jenn and Marcus discuss both outlets, Jenn shares her experience, and provides guidance so you can make an informed decision for yourself.

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EPISODE THIRTY

When it comes to authors using graphics, photos, and music in our social media posts, videos, blogs, podcasts, and websites, there are some legalities you need to be aware of. Make sure you and your online presence are protected and using the right resources. In this episode, Marcus and Jenn discuss the copyright and licensing issues authors need to be aware of to stay out of trouble.

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EPISODE TWENTY NINE

When we recently asked followers on Instagram what they were struggling with, the overwhelming response was a lack of motivation. I get it - when you aren't seeing results from your efforts on Instagram it can feel like a drag. In this episode, Marcus and Jenn discuss three key strategies to boost your motivation while spending less time on Instagram to growing an engaged audience.

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