8 Ways Busy Authors Can Get Social Media Done

As authors, we are overwhelmed with options, opinions, and being told “this is what you HAVE to do to see success on social media!” But let’s face it, many of us simply don’t have the time. We can’t squeeze another minute out of our day! 

I’ve talked with many authors who are only able to squeeze their writing in during their kid's nap time, or during a quick break at work, or in the very early hours while their family is sleeping. I want you to know that I get it and I’ve been there! When Isaac was a baby I was juggling the exhausting job of being a new mom, trying to work full time and grow our business. 

The Secret To Consistent Book Sales (PLUS a free worksheet!)

This week we are going to round out our three part series on how to create a powerful and effective book launch. We've covered the Attraction Phase, the Promotional Phase, and today we are going to tackle the Follow-Up Phase.  

Whether you’re self published or traditionally published author, you have to make a plan to continually drive awareness that your book is out there. Today we are going to focus on how to do that. I’ll share some ideas, some direction, and even give you a free download that ties all three phases of a book launch together. 

How to promote your book for a successful launch

Over the past few weeks we’ve been talking about the three phases of a successful book launch. We’ve covered the first step, which is the Attraction Phase, and now we are going to move on to the second step, the Promotional Phase. 

I’ve talked to so many authors who say, “I hate marketing! I feel so uncomfortable pushing the sale of my book! It’s so slimy!” 

This reiterates why the Attraction Phase is so incredibly important. When you have taken the time to connect with and attract the right people who WANT to hear from you and know more about your book, telling them about your book won’t be a problem.  It’s a lot easier to sell to people who are already interested in what you have to say. It removes the icky factor of marketing.

The First And Most Important Element For A Successful Book Launch

So let’s jump into the Attraction Phase - specifically, what you should talk about on social media during this time. This phase is the most important because it's what sets you up for a successful launch. You must already have your readers' attention and trust in order to make any impact in promoting your book. 

This is my favorite phase because it’s simply connecting with other people who share similar interests and passions. It’s about taking your author hat off and replacing it with your relationship hat. 

3 Simple And Smart Steps To Set Up A Successful Book Launch

The time between writing a book and releasing it to the world is a rather gray area when it comes to social media. Have you found yourself asking questions like…

When do I start talking about my book? 

I don’t want to give away too much about my book, but what do I talk about on social media? 

What do I talk about to get people excited without giving away the plot? 

Questions like that pop up for every author. It feels like a fine line to walk, but I want to clear that up for you today. 

How To Set Up A Successful Blog Tour + A FREE Guide

Done right, blog tours can be a great way to expand your audience, give you much needed publicity for your new book, and help you gain credibility. In many cases, blog tours have the potential to reach as many people as traditional media outlets, and they target your ideal reader.  With a little know-how, an author can organize and coordinate a blog tour themselves without having to depend on a publisher or publicity team. 

So I would like to offer you the information you need to see success with your blog tour here in this post. I’m also proving a FREE blog tour worksheet that you can download at the end of this post to help you plan and organize your tour. Here’s the steps to get your blog tour up and running...

6 Powerful Ways An Author Can Lead Readers To Buy Their Book

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A few weeks ago I posted the following picture on Twitter with the caption: People buy what they VALUE. Create quality books, engaging social media interactions and blog posts. They all add value! 

An author replied to the tweet with this question: But how will they know if what you say has value until they buy it? Great question! 

Everything that you do online - from the design of your website header to your interactions on social media - provides incredible value to your readers. Every detail says something and shines a light on the perceived quality of your book.  

How Authors Can Blog - Even If They Have No Free Time

Blogging is a subject for which there are many different opinions among writers. Some say you absolutely have to have a blog, others say it’s a waste of time. Some see great success with their blog, while others only hear crickets in response to their posts. 

It’s also a question I’m asked at least once a week - do authors need a blog? 

WARNING: Facebook Page Likes Could Be Going Away

It won’t come as a big shock to hear that Facebook is, once again, making some changes.  

And here it is: Facebook started experimenting with eliminating the total number of likes from Pages. Not deleting them all together, but not displaying them on the Page.

Whether you discover your Page has been effected yet or not, one thing is pretty clear - this change says a lot about Facebook’s attitude towards Page likes. 

So what’s the message they are trying to get across?