How To Pitch Your Book To Media Outlets

Since publicity plays such a big part in marketing your book, I thought I would go to the very top to get some insight, direction, and answers for you.

Jennifer Smith, who served as the Vice President over Marketing and Publicity for a division of Simon & Schuster, was kind enough to answer some questions.

And let me tell you, she's the best of the best! She shares with us some very valuable information that you can apply to your publicity and marketing strategy. 

The Author's Guide For a Successful Facebook Live

The first time I tried to sit in front of a camera to do a quick two minute video it took well over an hour. It was a mess. I kept stumbling over my words, my mouth got dry, I was nervous and...uff...it just wasn't good. 

So when Facebook announced Facebook Live I thought, "Oh isn't that nice....I won't be doing THAT anytime soon!" If I couldn't do a simple two minute video how could I do something LIVE?? 

I have a feeling many of you might relate to that statement. What if I screw up? What if no one shows up? What on earth do I talk about? What if I have a coughing fit? 

There are a million "what if" hesitations that we toss out there. I know because I've been there and used every single one of them! 

But here's the deal - Facebook Live is, hands down, one of the best ways that you can boost your engagement and visibility on Facebook. If your reach is struggling and you don't have a budget for Facebook ads, Facebook Live is the answer. 

5 Steps To Unlimited Growth and Reach On Social Media

Are you flat out frustrated with social media? Are you not seeing results, activity, or conversations that you want and need to see growth and improved book sales? 

I hear you and feel your pain. It’s frustrating when you put all that time, effort, and sometimes money into social media and see nothing happen. You understand the value and know that social media is an important and vital part of your overall online presence. But when you don’t see results from your efforts, you feel like simply giving up. 

To help those of you who are facing this situation, I wanted to share some valuable information that you can apply today to see some significant changes in your social media. 

130+ of the Best Hashtags for Authors on Instagram

Authors need to know more than what kind of content to share on Instagram. When used correctly, hashtags can help authors connect with new readers and grow a massive audience on Instagram. Hashtags are how people find things that they are looking for on Instagram. It's also a fantastic way for you to connect with readers you might not have discovered otherwise. 

More often than not, when I see authors struggling with Instagram, they are not using Hashtags or they aren't using them correctly. 

8 Ways Busy Authors Can Get Social Media Done

As authors, we are overwhelmed with options, opinions, and being told “this is what you HAVE to do to see success on social media!” But let’s face it, many of us simply don’t have the time. We can’t squeeze another minute out of our day! 

I’ve talked with many authors who are only able to squeeze their writing in during their kid's nap time, or during a quick break at work, or in the very early hours while their family is sleeping. I want you to know that I get it and I’ve been there! When Isaac was a baby I was juggling the exhausting job of being a new mom, trying to work full time and grow our business. 

The Secret To Consistent Book Sales (PLUS a free worksheet!)

This week we are going to round out our three part series on how to create a powerful and effective book launch. We've covered the Attraction Phase, the Promotional Phase, and today we are going to tackle the Follow-Up Phase.  

Whether you’re self published or traditionally published author, you have to make a plan to continually drive awareness that your book is out there. Today we are going to focus on how to do that. I’ll share some ideas, some direction, and even give you a free download that ties all three phases of a book launch together. 

How to promote your book for a successful launch

Over the past few weeks we’ve been talking about the three phases of a successful book launch. We’ve covered the first step, which is the Attraction Phase, and now we are going to move on to the second step, the Promotional Phase. 

I’ve talked to so many authors who say, “I hate marketing! I feel so uncomfortable pushing the sale of my book! It’s so slimy!” 

This reiterates why the Attraction Phase is so incredibly important. When you have taken the time to connect with and attract the right people who WANT to hear from you and know more about your book, telling them about your book won’t be a problem.  It’s a lot easier to sell to people who are already interested in what you have to say. It removes the icky factor of marketing.

The First And Most Important Element For A Successful Book Launch

So let’s jump into the Attraction Phase - specifically, what you should talk about on social media during this time. This phase is the most important because it's what sets you up for a successful launch. You must already have your readers' attention and trust in order to make any impact in promoting your book. 

This is my favorite phase because it’s simply connecting with other people who share similar interests and passions. It’s about taking your author hat off and replacing it with your relationship hat.