How To Easily Create a Year's Worth of Amazing Newsletter Content

Tell me if this sounds familiar: 

I have a blog, so why do I need a newsletter?

No one reads newsletters! Why even bother? 

I don’t want to bother people with a newsletter. 

I don’t have time to write a newsletter! 

I’ve heard it all. And I get it! When we first started Mixtus Media I put off starting a newsletter because I had those same thoughts running through my head. 

But here’s the thing: a newsletter is one of the most important assets to incorporate into your book marketing plan. 

Why? Because you have control. You aren’t held captive by analytics, Facebook rules, gatekeepers, and so on. You own the content, how it looks, how it’s distributed, and who it goes to. 

Read More
How To Market Your Book Before You Finish Writing It

You’ve probably heard me say that marketing your book begins the minute you start writing. 

But how do you actually do that? 

When we think of marketing we think about promoting or encouraging people to buy our book. 

But effective modern marketing is so much more than that. It’s about connecting with people who are interested in the same things as you. 

Read More
25 Newsletter Incentive Ideas for Fiction Authors

When a reader signs up for your newsletter, they are moving from a mere spectator to a participant - someone who is one step closer to buying your book. 

The key to growing a solid and thriving newsletter is to approach the process from the viewpoint of your readers. This will give you more clarity in what to provide for your readers and it will make your newsletter so much more effective.

Read More
The Author's Social Media Bio Formula

An important detail that’s often overlooked or slapped together at the last minute is the bio or about section on social media outlets. It’s one of those details that we put off because we simply don’t know what to say. 

Your bio is one of the most important aspects of your social media platform. It’s your five-second opportunity to hook new readers and tell them why they should follow you.

Read More
5 Easy Steps to a Successful and Effective Blog

Blogging is one of those tasks for an author that gets a bad rap. It's chalked up to something you have to do but don't really see the point.  

Kind of like when you were a kid and your mom would tell you to do something and you'd say, "But whyyyyy?" And she'd respond with a "Because I said so!" 

When it comes to blogging, the best reason comes in the answer to "why". 

Most people just want to dive into writing, which is admirable. But when you jump into blogging without a structure in place you're going to be running around in circles and you won't see the results you're looking for.

Here are a few simple steps to help get you on the path to great long-lasting results on your blog:

Read More
The Author's Guide For a Successful Facebook Live

The first time I tried to sit in front of a camera to do a quick two minute video it took well over an hour. It was a mess. I kept stumbling over my words, my mouth got dry, I was nervous and...uff...it just wasn't good. 

So when Facebook announced Facebook Live I thought, "Oh isn't that nice....I won't be doing THAT anytime soon!" If I couldn't do a simple two minute video how could I do something LIVE?? 

I have a feeling many of you might relate to that statement. What if I screw up? What if no one shows up? What on earth do I talk about? What if I have a coughing fit? 

There are a million "what if" hesitations that we toss out there. I know because I've been there and used every single one of them! 

But here's the deal - Facebook Live is, hands down, one of the best ways that you can boost your engagement and visibility on Facebook. If your reach is struggling and you don't have a budget for Facebook ads, Facebook Live is the answer. 

Read More
5 Steps To Unlimited Growth and Reach On Social Media

Are you flat out frustrated with social media? Are you not seeing results, activity, or conversations that you want and need to see growth and improved book sales? 

I hear you and feel your pain. It’s frustrating when you put all that time, effort, and sometimes money into social media and see nothing happen. You understand the value and know that social media is an important and vital part of your overall online presence. But when you don’t see results from your efforts, you feel like simply giving up. 

To help those of you who are facing this situation, I wanted to share some valuable information that you can apply today to see some significant changes in your social media. 

Read More
130+ of the Best Hashtags for Authors on Instagram

Authors need to know more than what kind of content to share on Instagram. When used correctly, hashtags can help authors connect with new readers and grow a massive audience on Instagram. Hashtags are how people find things that they are looking for on Instagram. It's also a fantastic way for you to connect with readers you might not have discovered otherwise. 

More often than not, when I see authors struggling with Instagram, they are not using Hashtags or they aren't using them correctly. 

Read More