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Jenn Hanson-dePaula Jenn Hanson-dePaula

Where to Start With Your Book Marketing

EPISODE SIXTY SEVEN

One of the biggest questions I get about marketing a book is where do I even start? I can be difficult to figure out what to do, how to do it, and what to focus your limited time on. In this episode we will talk about:

  • the first two steps to start marketing your book

  • knowing your unique strategy

  • get your marketing foundation set


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Jenn Hanson-dePaula Jenn Hanson-dePaula

What Social Media Outlets Should Authors Be On?

EPISODE SIXTY SIX

A question I'm often asked is, "What's the best social media outlet for authors to be on?" Social media continues to change and grow, so it can be a difficult landscape to navigate. On this episode we will discuss where authors should be online, what they should focus on, and what changes they should be aware of.


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Jenn Hanson-dePaula Jenn Hanson-dePaula

What Authors Need to Know About Book Marketing

EPISODE SIXTY FOUR

A majority of the conversations I have with authors about book marketing start off with, "I hate marketing!" I get it - it's not what you got into writing for. But, what if I were to tell you that marketing just might not be what you think it is? In this episode I share four very important details that authors need to know about marketing.


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Jenn Hanson-dePaula Jenn Hanson-dePaula

The Ultimate Hashtag Formula for Authors

EPISODE SIXTY THREE

Hashtags have changed a lot over the years - from how we use them to how many we actually use in our posts. So what is the best way to use hashtags? How many do we use? In this episode, I'll share with you a hashtag formula that you can put to work today.


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Jenn Hanson-dePaula Jenn Hanson-dePaula

How Authors Can Promote a Book Through Newsletters

EPISODE SIXTY TWO

Newsletters are one of the most important marketing tools for authors. But how do you actually promote and sell a book through newsletters? In this episode we will walk you through three key ways to successfully market your book through your newsletter.


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Jenn Hanson-dePaula Jenn Hanson-dePaula

How to Get Your Ideal Reader's Attention

EPISODE SIXTY ONE

Trying to stand out in an overcrowded online world can feel like an impossible task. But there is a secret weapon that authors can use in order to get in front of their ideal readers and make it easier for them to find you online. In this episode I talk about Keywords, how to create a list of the best ones for your book, and where to use them most effectively.


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Jenn Hanson-dePaula Jenn Hanson-dePaula

Twitter Troubles - What Authors Can Do

EPISODE SIXTY

Twitter has taken a big dive over the past few weeks. I've seen many authors post that they aren't sure what they are going to do now that Twitter's survival is in question. In this episode I'm going to walk you through a few key factors authors can consider.


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Jenn Hanson-dePaula Jenn Hanson-dePaula

How Many Social Media Profiles Do Authors Need?

EPISODE FIFTY NINE

It can be difficult to know how many profiles an author should have on social media. Do you create a new profile for each book? Do you have multiple accounts if you write in different genres? We cover that and more in this episode.


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Jenn Hanson-dePaula Jenn Hanson-dePaula

Book Marketing Red Flags

EPISODE FIFTY EIGHT

Authors are bombarded with information, but sometimes it can be difficult to determine what is true and what might be a scam. In this episode, we discuss four red flags that authors should be aware of when it comes to book marketing.


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Jenn Hanson-dePaula Jenn Hanson-dePaula

Things to Consider When Deciding to Traditionally Publish or Self Publish

EPISODE FIFTY SEVEN

Authors have several different publishing routes to consider to get their book out into the world. And that can be a difficult decision to make - especially when you don't know what to expect. In this episode, Jenn discusses four questions you should consider when deciding to traditionally or self publish your book.


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Jenn Hanson-dePaula Jenn Hanson-dePaula

How to Grow an Author Newsletter

EPISODE FIFTY SIX

Newsletters are one of the most important elements to your marketing plan. But how do you actually grow that list? In today's episode I’m going to share three elements that you need to focus on to not just gain new subscribers, but to keep your readers on your list.

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Jenn Hanson-dePaula Jenn Hanson-dePaula

Which Social Media Outlets Work Best for Authors

EPISODE FIFTY FIVE

When it comes to social media, there isn't one outlet that is best for every author. There are actually a few details to consider. In this episode we are going to discuss what you need to consider to make sure you're where you need to be online.

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Jenn Hanson-dePaula Jenn Hanson-dePaula

How Authors Can Get Book Reviews

EPISODE FIFTY FOUR

Getting reviews for you book can sometimes feel like an uphill battle. But there is a way! In this episode I share three tips that you can put to work to get reviews rolling in.

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Jenn Hanson-dePaula Jenn Hanson-dePaula

Do Hashtags Still Work?

EPISODE FIFTY THREE

Social media is always changing and growing, so it can be difficult to keep up with what is still relevant. The question of hashtags has been coming up more and more, so I thought I would address it in this episode. Should you still use hashtags? If so, how? And how many do you use? We will cover all of those in this episode.

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Jenn Hanson-dePaula Jenn Hanson-dePaula

Three Things Authors Need to Start Their Newsletter

EPISODE FIFTY TWO

Newsletters are an important element to an author's marketing strategy, but what's actually involved? How does an author get started? In this episode Jenn walks you through the three major elements authors need to get their newsletter started.

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Jenn Hanson-dePaula Jenn Hanson-dePaula

Are Paid Ads Worth It for Authors?

EPISODE FIFTY ONE

When an author has a very tight budget (or no budget at all) the idea of paying for ads might be scary. Do they work? Should a new author use ads? In this episode, Jenn discusses ads, what you should consider before buying ads, and a few tips to get things rolling.

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Jenn Hanson-dePaula Jenn Hanson-dePaula

How Authors Can Generate Content Ideas

EPISODE FIFTY

Content is what sets you apart from every other author out there. So how can authors actually come up with great content ideas? In this episode Jenn and Marcus discuss how you can get started plus a new resource that will provide over a year's worth of content.

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Jenn Hanson-dePaula Jenn Hanson-dePaula

A Marketing Mindset That Authors Often Overlook

EPISODE FORTY NINE

When it comes to marketing our books, oftentimes we look for the fastest and easiest ways to complete our tasks. But is that what's best for our readers? In this episode, Jenn and Marcus discuss a vital element to our marketing that many authors overlook and how it can hurt our sales.

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